Joe Keely

So if you're going to play a game,

We think it's particularly important to keep score at the game.

So we've created one pane of glass for executives to say, how are we doing in the payments game?

So that's that they can purchase that.

And then we have Engage, which is if you're in a game, it's good to have coaches.

It's good to have folks that help you sharpen the sword.

So Engage is our virtual fintech team where we have an LMS platform and a team that they can purchase.

And then we have our usage based, you know,

tech platform with the sub account architecture.

So we have some very large platforms that are just purchasing insights and engage right now, because on the roadmap, it's not the time to do a migration.

So if we go way back, I mean, my background is I grew a, you know, it started as a service company and then we embedded our own vertical SaaS platform and, you know, real-time booking for 15 years in the babysitting and childcare space, actually.

So we had 10,000 employees in the US and UK, and I sold that to Bright Horizons, a public company out of Boston.

And then my co-founder started Sports Engine.

Sports

engine is a vertical SaaS platform that provided these software tools for youth sports teams.

And it turns out that hockey and soccer is really expensive because they processed about $4 billion and they built this FinTech stack and this strategy where 85% of their revenue has

came from what we're doing today.

So we got together and said, there must be a better way than that sort of walk in the desert.

And that's why we started Justify to say, you know, something's not right.

We started that in January of 21.