Joe Keely

We started building right away.

The good news is we knew exactly what to build because our engineers have been there and done this for 15 years.

We brought our first platforms on in the late summer of 2020.

We're in production with a couple dozen platforms today, and things are going remarkably well.

No, there's a mix and it depends on stage.

I think when, when a platforms early, you know, there, there isn't as much to analyze and help on the cost side, really it's, and it's easier to embed the, you know, the processing platform right away.

And then what we're often doing is really providing a discounted part of that strategy because we want to invest in emerging platforms because the catch-22 in the industry, of course, is, well, come talk to us when you have $500 million of volume.

It's like, well, how can I get there if no one ever sort of helps me accelerate this?

So we really have a soft place in our heart for there.

And then larger platforms tend to start

We have $500 million, $1 billion platforms.

They like to start on the strategy side because there's more nooks and crannies to dig into.

They might have multiple processor integrations.

But ultimately, to go on this journey, and we do think it's a journey.

We think of ourselves a little bit like payment and FinTech.

tech Sherpas in a way.

We're here to develop the map.

We're here to carry the load.

And so it oftentimes leads to using all of them together because the return is so material for a vertical SaaS platform.

Honestly, we have pre-revenue platforms.