Joe Liemandt

And if you actually survey parents, they're like, where did you learn your life skill?

Grit, leadership teamwork, all those kind of ones.

They're all like, oh, in sports.

And that's why sports is such a big part of it.

Now, you can teach those in school.

You don't need to do it.

And actually, school is a great place to teach leadership and teamwork and all these other life skills.

And so our big one, it's leadership and teamwork.

Second, storytelling and public speaking.

And then talk about this one, which is if you actually go to the average 10-year-old and you're like, hey, do you want to do public speaking?

The kid's like, yeah, it doesn't sound that fun.

That's not exciting.

How do you make it fun and exciting so they love it?

You're like, well, we have post-game press conference.

where you're the athlete, everybody wants to be able to do their post-game press conference.

So these kids all practice their public speaking and then they go up to Austin FC, the stadium.

Once they pass, they get to see the game and they get to go then sit and see the post-game press conference with their favorite star.

And then we have a deal where then after the stars leave,

a couple of the press stay, and then the kids go up and get interrogated by them.

And every kid's like, okay, I want to be able to do that.