Joe Liemandt

Dr. Yeager has a book called 10 to 25, How to Motivate.

That's right.

It's a great book.

And we work with him a lot on all this stuff.

And that is every guide at Alpha lives that philosophy.

That is what you're looking for.

You are looking for individuals who can hold high standards, but also high support.

And it's different at age.

So if you go into a kindergarten, you're going to get Charity or Mallory, and they're going to wrap your kid in love.

At kindergarten, that's what you want.

But as you get up to middle school and high school, they're going to be able to sit there and bond with you over, okay, let's talk about the high standards.

Look at all these great things that you can do.

It's various things, but we hire because you don't have to teach seventh grade science in our school.

We actually hire ex-coaches as an example, ex-coaches athletes.

We'll talk about like we have a sports academy and we literally have ex-NBA coaches, ex-NFL players, ex-MLB players.

And they're awesome at holding high standards and providing great motivation for the kids.

When you don't have to do the academic side, you bring in all those other things and you focus 100% on, I'm going to hold high standards for the kids.

I'm going to be able to motivate them.

We probably are the only school where we have a system where you can go in for every kid and see every motivation that's ever been tried by any guy at Alpha.

to motivate them, to see what do they really love?