Joe Lynam

Your family used to supply supermarket stores with unbranded shoes.

What made you take the huge risk and go out on your own with the Dune brand?

The journey has been incredible to have, you know, 350 outlets, some of them on high streets, including here in Grafton Street in Ireland, and then in concessions.

Would you say your products are near the luxury end of the affordability spectrum?

You're in dozens of countries worldwide, so you have an overview on consumer demand across many markets.

I don't suppose you have any idea how the consumer demand is here in Ireland and how it is in the UK.

The UK is going through something of a downturn at the moment.

You also sell in the United States.

Many of the shoes are made in India or China.

Does that make them up to 50% more expensive now thanks to tariffs?

The tariffs might even be scrapped altogether.

If the Supreme Court rules next month, they might even be scrapped altogether.

Yeah.

Your adverts feature very big names and famous actors.

I saw a picture of Gillian Anderson wearing your boots and even royalty.

How important have influencers become for your brand?

It's so true because it used to be just photographs of the product themselves, whether that is bags or shoes, whereas now you need to have someone globally recognizable wearing them.

Well, best of luck with the book.

That is Daniel Rubin, the founder of June London and the author of the book, Soul Survivor, How I Built a Global Shoe Brand.

Breakfast Business with Enterprise Ireland on Newstalk.