Joe Lynam
speaker
2,756 appearances
106 recordings
1 series
first heard Sep 2025
last heard 23 Dec
Joe Lynam’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 96 in all, peaking in Oct 2025 with 44.
Appearances
Breakfast Business with Joe Lynam · Jakob Maarbjerg the Chief Executive of Normal · 19 Nov 2025
podcast
Thank you very much.
That is Jakob Marberia, the chief executive of the normal Danish retailer.
My next guest used to advise Barack Obama on geopolitics and nowadays is the president of the Global Situation Room, which advises companies on potential risks to their reputations.
Its latest reputation risk report suggests that the biggest single risk to major companies comes from pronouncements, posts and rants from one man in the White House, Donald Trump.
It means that companies which may have been above politics in the past are increasingly bending the knee to the incumbent president to prevent him or his allies launching negative federal actions against them.
Brett Bruin is also a board member of Harvard University and the UCD Clinton Institute here in Ireland.
Good morning, Brett.
Very good to be with you.
Now, I think it's extraordinary that a sitting U.S.
president represents the biggest source of potential reputational risk.
That knee bending that we have seen in the last few months has come as a shock to a lot of us that follow these giant American companies.
Is it going to set a dangerous precedent, i.e.
going forward, all American presidents will expect that sort of genuflection?
And what does he do then?
Because potentially all the companies that have paid tariffs, we're talking hundreds of billions, will say, actually, I want that money back now.
America appears to be turning its back on ESG and green policies, whereas Europe has not yet turned its back.
Does that create a problem for companies that you're advising?
Because on one side of the Atlantic, they have very strict rules about, you know, investing in green policies.
Whereas on the other side, they're rowing back in this drill, baby, drill.
You advise Barack Obama to counter Russian propaganda.
Showing 961–980 of 2,756 · page 49 of 138
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