Joe McCarthy

at least in the beginning, then there's small software that you can use to automate some things like fulfillment or onboarding, or like I have some email workflows that I've created.

But again, I feel like that's the sexy stuff that sounds like, Hey, here's a whole like system to automate it.

So you don't have to work, right?

Like it's going to take a little bit of upfront work, but I feel like people overcomplicate a lot of the stuff in the beginning where they think they need all these crazy things, but in reality, they just need a message,

camera, some sort of offer and the conviction and confidence and courage to stay at it and get their first handful of clients.

I love that, brother.

I love that.

So now I want to tie it together now and talk about the offer.

Because I think, well, one, it's something that I teach to a lot of my clients, right?

Stop talking and using the term quote or proposal to make people an offer.

If you think you have something good, make them an offer and they'll tell you.

Right.

Talk to us about the structure of a good offer.

I've spent a lot of money with other coaches helping me refine my offer.

I would say it boils down into a couple things.

I would say the first thing on the very high level viewpoint would be you need to figure out like what is the process that you take your clients through?

Like what are the core pillars that you drive your clients through to get them from point A to point B?

Then once you have that, you can dive into the deliverables, like what they're specifically getting, and then we can dive into the price point.

So just to give you an example with my offer, and this is important even just on like an enrollment call, so you can convey and communicate the whole process in a clear, concise way.

I will basically say like, okay, to help you hit this goal, you have to get their goals, you get what they're struggling with, and you go through that whole sales framework on the front end with like asking them the questions.