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Joe McCarthy

👤 Speaker
518 total appearances

Appearances Over Time

Podcast Appearances

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

But

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

Once you have that, once you're going through your offer, first thing you want to cover is, you know, this is the process to get you from point A to point B. So for me, I help people structure out their offers.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

So refine their price points, deliverables, timeframes, all that stuff.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

Second thing is I help them optimize their social media, make sure the front end looks good.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

Highlights, bio, pin posts, like literally everything on the front end.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

is again, like optimized to create almost a hidden funnel.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

Then on the backend would be more so the messaging and the actual content strategy.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

Thirdly would be lead generation.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

And then fourth would be scale.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

So they can already see like the vision, like, okay, he's going to help me dial in my offer, build my social media.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

help me get some lead generation going, and then create systems and processes to save me time.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

Then you dive into deliverables, which you need to be clear on what would go into that.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

For me, I wanted to create something where it wasn't too much front-end time, but it also had that one-on-one aspect.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

So for me, you get one-on-one calls, for instance.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

You get modules that I've built out.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

For instance, there's a lot of content that you'll see trends and you might see your clients asking the same thing over and over again.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

Just create a quick video about that.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

It saves you time.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

So I wanna optimize it there.

Mick Unplugged
Brand and Lead Gen Secrets from Joe McCarthy’s Playbook

So there's seven hours worth of content in there, action items, worksheets, and I have a group portion as well where we do weekly group Q&A calls.