Joe Ogden

The way in which we manage them is a combination of Google Sheets, Airtable.

We use technology like that to just be able to coordinate things and to distribute tasks.

It's been a learning curve, to be honest, but it's been really interesting.

I

And they had very much a freelance team writing content for them.

It was a really great business.

And I really liked that way of doing things.

They didn't have a massive team internally, but they had a good footprint in the industry.

And yeah, I thought they did a really good job of doing that.

So we have a model that doesn't require us to have a huge team internally.

And we can just rely on the freelancers we work with.

That's very cool.

And talk to me about future growth.

I mean, are you going to try and productize this at all or keep this sort of a service business?

Yeah, for now, we're going to keep it as a service business.

We might expand into maybe doing some LinkedIn outreach as well.

But I mean, email is getting such great results for our clients.

And I think, you know, stating the obvious, but email, you can reach almost anyone on email, right?

So I think it's something that's sticking around.

So we're keen to just grow it as it is.