Joe Ogden

So again, to avoid going into spam folders.

Yeah.

Interesting.

Okay.

Very cool.

Let's bump into team today.

So how many folks?

We have two people internally.

It's myself and my colleague who's responsible for managing campaigns and building data.

But we work with freelancers in the US and in the UK who are kind of the researchers and writers.

So again, the kind of magic ingredient to what we do is that research and level of personalization.

So the freelancers we work with, and we can scale that up and scale it down depending on how many campaigns we have, they do that kind of research and we coordinate the campaigns internally.

And bootstrapped, right?

Or have you raised capital?

Bootstrapped completely, yeah.

So what's the secret to hiring freelancers to run the system?

Many would argue, you know, your real IP really are the systems you've built to manage freelancers, to have them understand what to write, train them, and then get them on client accounts.

Yeah.

Well, none of our freelancers really deal with clients.

We do that entirely internally.