Joe Ogden

No, that means 200 people that we contact for them.

But we typically get a very good response rate because of the level of personalization in the emails.

So the standard response rate to cold outreach is somewhere between 7% and 8.5%.

But because of the advanced personalization, we get a 13% to 15% response rate generally.

Well, Joe, let's like use me as an analogy for a second.

I book podcast guests all the time.

Right.

I love CEOs usually.

Right.

And so it's obviously a process.

But if I reach out to 200 CEOs, I might get like 60 respond and I might book like 20 to 30 new podcast interviews, which I'd be paying.

Like if you were handling that, I'd be paying sort of seventeen hundred for that.

But for someone else where maybe they, that the meeting, maybe it's a lower ARPU thing that they're selling.

It's not photo desk where it's 10 grand a year.

It'd be really hard to make that $700 a month work.

So what's the minimum price point you really want these folks to be selling for them to work with you?

Yeah, that's a great question.

Well, generally we see that our clients who are selling products at $3,000 per deal value or more get the best return on investment.

I think anything less than that, I completely agree, can start to not have that benefit that comes with what we do.

But I think anything above $3,000 per deal value, you start to see that return on investment from what we do.