Joe Ogden

Do you do any higher volume, lower touch campaigns where it's like a mail merge email to $2,000 instead of custom to $200?

No, we don't do that.

I mean, we're exclusively focused on the personalized outreach way of doing things.

And part of the reason that we do that in the UK and in the European market is to demonstrate that legitimate interest that's necessary to be compliant with GDPR and data regulations like that.

But actually, we do run campaigns in the US that are really successful.

And the primary reason we do the personalization is for the results.

But a byproduct of doing that helps us, you know, achieve that GDPR compliance in Europe to show that we're basically contacting people for a legitimate reason.

We've done research about them or their organization that we reference in the email.

And that's what gets people clicking on the email because, you know, like, hey, we've read a post that you wrote recently.

We've seen an award that you've won.

We've seen something.

We've read a case that talks about X, Y, or Z. We think it's great for this reason.

we wanted to get in contact.

And it's that kind of intro to the outreach that really gets people's attention.

I see.

Okay.

And how many customers are you working with today?

We have six customers who have active campaigns now.

We launched at the end of last year.

So the sort of Q4 last year was me leaving Autodesk and trying to get customers.