Joe Supan

So he and he agreed to talk to me.

He was a guy in Nigeria.

He said he makes about $100 a week on it.

I kept asking him, like, are you worried that this information could be wrong or like that you might be hurting people who are grieving with this practice?

And he was very insistent that like he fact checks all his information and it goes through this thorough process, like everything he posts is accurate information.

But when you would look at some of the obituaries, it was like, there's no way that this is fact checked in any thorough way.

It's probably pennies per page view, less than that even.

I think it's just they're casting such a wide net and so much of the work is automated.

I even think this guy I talked to was more of a mom and pop operation than what is standard for these websites.

I think he was actually typing these things into ChatGPT himself.

I think

The more common route is probably that there are just like alerts set up on Facebook for these certain terms and it's all automated.

I don't think there's much of a human hand in any of it.

But I just think because there's such a volume of engagement and interest and when people pass away and there's like it's such a low barrier for entry, even if you're only getting a penny per page view or something like that, it can add up.