Joe Weil
speaker
250 appearances
1 recordings
1 series
first heard Oct 2025
last heard 7 Oct
Joe Weil’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.
Appearances
So applications use many signals from your Wi-Fi, your cell signal.
To identify your location, that's being deposited from the app through the SDK, the data harvester, into a data broker, which then turns you into a cohort.
So an advertiser can say, show this ad to a 30-something woman in Connecticut who loves Pilates, right?
And then they'll nail that cohort, right?
So what's happening is you start with relationships and location, and then you go on, okay, someone did a web search and they didn't do it on private.
So now we have information about Pilates in that search on a group of friends, and now you're seeing ads.
And I think the big thing we don't realize, too, is that the amount of ads we're seeing has catapulted.
in just the last 10 years.
Because roughly at the peak of TV, we were seeing like 2,000 to 3,000 ads a day.
It's estimated we're seeing 10,000, 12,000 or more ads per day now, as we've gone from three hours of TV a day, screen time on TV, to seven, nine, 10 hours a day on smartphones.
I think there's a big risk here.
And this is really dangerous.
All this information being out there, Megan, I would say there's like layers of problems here.
The first is just, let's not discount creepy ads or dystopian.
My mom, for example, she went to get a screening.
I'm from New York.
She went to Sloan Kettering to get a cancer screening for an insurance thing.
And just because she brought her iPhone with her and it knew she was there,
For a month, she was seeing ads on the meta platforms about products to help with the after effects of chemotherapy.
And she thought that like they had discovered she had cancer.
Showing 41–60 of 250 · page 3 of 13
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