Joel Beckerman

Appreciate it.

Yeah, I think the real...

I almost want to jump to the problem.

The problem is there is so much of this now.

A while back, it actually was really valuable to people.

Brands could really send out.

Customer experience really benefited.

But in a lot of ways, everything's making too many sounds, and it's too loud and too long.

They're not thinking about sound in the totality of somebody's day, but they're thinking about just the sound of their product.

And to shout out loud, everyone's shouting for attention, right?

The question is, how can you, as Audra was saying, differentiate, provide great experiences, but it's just we're overwhelmed.

We're overrun by sound now.

So many things.

First of all, it sounded like a fife and imagining a leprechaun, but that's just in my mind.

It's very long.

Maybe it's kind of fun and it's quirky.

And one of the things we have to think about is there's a lot of different cultures in the world, right?

In Japanese culture, this is very familiar.

And I think in the U.S., we have a much lower tolerance

to it um also the end of it not to get a like all musical geeky but it's kind of like it didn't finish like what's at the end what happens after this so another load of laundry joel if it's my house fair enough what about what about you audrey what do you think