Joel Libava

speaker

6,315 appearances 19 recordings 1 series first heard Jul 2009 last heard Dec 2009

Joel Libava’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Driving Sales at the Unit Level · 3 Dec 2009 podcast

That's kind of a weird one.

Now, this is what I like.

Now, this is what I've been talking about for the past few months.

I haven't written about it yet, but I'm going to.

a reduced royalty rate for the first 12 months for on-time restaurant openings.

Pretty cool.

I think that franchisors that are listening might not like this, but I think franchisors for the first few months should not charge royalties.

I'd like to see them really, really psychologically help new franchisees get up and running and not give them any more heat

about royalty payments.

I think you agree with that too, don't you, Paul?

Yep.

be.

marketing.

I don't like the no franchise fee upfront thing.

I think that someone should physically have to write a check for $25,000 or $35,000.

And that psychological impact of that, of, man, I'm really doing this, I think is some pretty good motivation.

But I definitely am for dropping royalties based on certain things.

Yeah, man, that local marketing.

Come on, franchisees, put some money in the local market.

That's how you're going to win.

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