Joel Libava

speaker
6,315 appearances 19 recordings 1 series first heard Jul 2009 last heard Dec 2009

Joel Libava’s voice in public audio — every appearance, attributed to the second.

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Wow.
That is cool.
Hey, we better uh jump into this franchise marketing because uh um uh the the listeners are definitely um geared up for that.
So
But but Paul, w isn't that shouldn't that be done all the time?
I mean, why just now?
but let's talk about reality.
You know, the former broker the the the the old brokerage gro uh group that I was with
Um uh one of the reasons that uh we didn't get along too well towards the end was because I was very reality based.
And I kind of still always on my mind.
And and in this case I gotta I gotta tell you what's on my mind.
Let's talk about human nature for a second.
If you were the the the president and CEO of a franchise company
Um, I mean it's human nature to wanna get a check across across your desk for thirty five thousand dollars right away as opposed to getting, you know, a few checks for, you know, thirteen hundred dollars every month.
from from some franchisees.
Um, you know, it's just that it's that instant gratification.
Um and and I think that's what drives it a lot.
I mean, you and I would certainly like to see a thirty five thousand dollar check in front of us before we'd like to see a twelve hundred dollar check.
I mean it's just human nature.
But you're right.
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