Joel McDonald

LTV to CAC is a very skinny 1.4 to 1.

We'd like to change that.

Yeah.

So we want to have it happen.

We've got about 12,000 clients that we've put through either our mini memberships or our high ticket coaching program.

Our goal is to have 10,000 more in the next year.

We'd like to diversify our advertising channels and start to include a lot more affiliate partnerships and charities.

I've got a goal of a million donated through partnerships with charities in the next year.

Oh, cool.

In order to do that, we're gonna need to double our revenue.

So now tell me about how you get customers.

Basically, like I said, it's a book funnel and 85% of our customers come from buying the book.

Another 10% comes from conferences, meetups, guest podcasting.

We're beefing that up.

We're trying to diversify our channels.

And then right now, affiliates and charity partnerships are kind of in their infancy, but we do get about 5% of customers there.

So what are the problems, Roto?

So our biggest problem right now, single channel advertising.

We're heavily dependent, like I said, about 85% on Meta.

We're kind of hitting a ceiling at 100 grand a month.