Joey Carson

I think the first time we met, we had lunch or something.

It's been so long, I can't remember.

But we talked, and I had a lot of, it was that sort of meeting.

You were asking me a lot of questions, like, what's your story here?

And I was asking you a lot of questions about the business, what's going on here.

But so beyond your just personality and the way you operated and your intellect, I saw, you reminded me a lot of in my past when I'd work with a great director.

or a producer that had a good command of things.

And it was very analogous to the Buna Murray situation in that you were doing something that you were the first guy to do when nobody else has done, which was the influencer marketing.

You saw that and you're like, huh, I'll get some brands, we'll pay here, we'll get these influencers.

Exactly.

So you saw that opportunity and you created that whole thing.

And back when we first got together, that was still kind of, you know, on the upswing.

And so I thought, and then I saw, and this is the credit to you in the sense that, and you were also doing the speaking thing, but not at the scale you're doing it now, right?

If you remember back then, it was very limited.

And so in my mind, I thought, well, number one, this will be fun because you and I get along great.

Number two, if my skill set is out here and yours is out here, there's a big overlap in the middle, which I think is really good.

So you don't have to explain things to me and I don't have to explain things to you.

But at the same time, it's like,

The best use of you is not back at the office, right?

The best use and highest use of you is being out there doing what you do, right?