Joey Coberly

speaker

208 appearances 1 recordings 1 series first heard Apr 2026 last heard 10 Apr

Joey Coberly’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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Green Industry Podcast · Know Your Numbers: The Math Behind a Highly Profitable Lawn Care Business · 10 Apr 2026 podcast

You just have to learn how the mechanic and the blue collar part of it fits into, you know, something that would seem kind of intangible like a business.

Yeah, so I've probably worked with over a hundred over the years.

And um the I I think Alex Hormozy said the number one reason um

These service businesses go out of businesses, pricing issues.

I've heard cash flow issues.

I think they're kind of one and the same.

If you don't have your pricing correct, your cash flow is going to be downstream of it.

Um, but I think when you start off, it's like you said back in 2011, when you started out, you you started charging, I think, $20 an hour because you were like, oh, that makes I'm gonna make $20 an hour straight up.

And then you don't realize all the things that it actually takes to scale and step out of the business.

And so I'm really passionate about how.

Helping guys start, yeah, you got a job and you get out of your nine to five, but then

Learning how to scale that.

And that's a whole completely different animal because it's something that you need to run independently of yourself, something you can step out of.

And so that's why we need to price a little higher because you need what's what's called profit at the end.

And if you're not pricing accordingly, you're not going to have any profit.

And profit is what helps you scale.

So uh I really try to help guys price at the top 20% of the market because those are the guys that are actually building the big businesses and stepping out and creating generational wealth.

And uh it it it kind of shocks guys when you when they find out how much they actually need to charge to stay in business to to push the gas on this thing because it's completely different from what you'd expect when you start out.

And you know that better than anybody.

Yeah, yeah.

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