Joey Durso

At the war, you know, the Second World War, Europe was in rubble and Brazil was like, you know, we're here now.

They lost the final.

This sort of huge national humiliation.

And they were wearing white.

And after that, they said, well, we need a new kit.

We never wear white again.

And so they had a competition and the yellow kit came out of that.

And then they quickly won three World Cups and then five.

And then it's so iconic.

But the story all comes back to that humiliation of 1950.

Yeah.

I'm wearing a 1998 England shirt, which is one of my earliest, well, not just football memories, I've got Beckham on the back, who famously kicked Simeone in St Etienne in France in 1998.

I remember that incredibly well, I was six years old.

The Queen allegedly swore when Sol Campbell's header was ruled out in the...

I didn't know that.

Well, apparently, you know, sources close to the palace.

But the England shirt is white and it always has been white.

And you'll see now in the marketing campaign for this year, there's a video that got 30 million views, sort of the World Cup and the Beatles and the incredibly well-made story about the England World Cup shirt.

And it's all about the flag of St.

George.