Joey Osborne

And what was the most fascinating thing about watching that documentary was how

how granularly they looked at the key areas and they voted got it into each of the voting precincts and divided everybody into you know they had the people who were like you know blue blue and the people who were red and then they identified and focused all their attention on what they called the persuadables was the middle

So you may take a voting precinct and it may be 30,000 people that that represents in there and they would target specific, local, very psychologically oriented messaging completely relevant to that person to move the needle on them.

And I'm curious, what kind of data,

is available either through you know public record or is you know is our voter rolls available like of people who actually voted and

That's true for the whole country, really.

I think if we looked at it, most people would be...

In that middle, the larger middle.

It's a name you know.

Yeah, that's right.

How many precincts are there in your district?

One of the things that was fascinating, I think I mentioned to you, we did an olive marketing podcast a couple of times with Richard Vigory, who is the, he's the gentleman that basically created the conservative fundraising movement, you know, and I remember him talking about

I think maybe it was 1962 or 64 when the presidential election had happened, and it was the first time that they passed the rule that anybody that donated $100 to a political candidate had to be registered.

That donation had to be noted, right?

So through freedom of information, he had access to all of that.

And he went in and they wouldn't give you the list, but you could write it down.

And he brought in like, you know, six people with him.

And over the next period of time, they wrote on index cards 12,500 names of the political donors that supported the conservative candidate.

And that...

So he had that list, which was at the time the only list of these conservative donors.