Joey Osborne

And he recalled the first time, the day he had the list, like data entered and put on a magnetic tape.

That's how they stored the data back then, that he rented the list for $350, which was...

big bucks in the time.

So he was like, shut down the office, took everybody out for lunch and realized that we're onto something.

And he started building these lists in every, you know, state elections and going all the way down, building anybody who had donated money and built that list up to hundreds of thousands of people and probably now millions.

Knowing that those are the people who are the fundraiser, you know, the contributors, that was such a, he's kind of largely credited with getting Ronald Reagan elected in the 80s.

think that's funny though i think he's like i love him so much he's so enthusiastic he loves marketing he loves politics he loves conservative you know politics that's his thing right his mission is spreading conservatism and i just thought man that's such an interesting if that's available for you like in this limited time if you look at how can if the goal is to really

you really have to influence 10% of the people 100% of the way.

And that's kind of an interesting approach.

I learned that from Roy Williams talking about radio advertising, talking about reach or frequency, that you have the choice.

Do you want to convince 100% of the people 10% of the way, or do you want to convince 10% of the people 100% of the way?

And that's so you knew who those 60,000 persuadables are for you.

And you could focus all of your attention on those people.

percentage that if you, did you say the makeup of the field is you've got the incumbent who's Republican, you've got you.

Did you say there's a Democrat and a, and, or is it only the Republican primary?

I got it.

I got it.

I think that's funny because that's the question I ask you.

Is she beloved?

You know, is she like an institution?