Joey Osborne

Yeah, no, it's very like, I'm curious about the messaging, you know, like what advantage does,

They're going to be, you know, if we say profit activator number one, that's the conversation we're kind of having is selecting the single target market and kind of saying, OK, the unaffiliated, that's going to be a particular that'll be important.

Yeah.

And then, you know, in terms of the Republicans, that there's.

Maybe, you know, if she's the incumbent, there's probably like staunch supporters of her that let's not rock the vote.

She's she's fine.

But then there are probably others that you could get on board.

It's probably some that are not that thrilled with what she's done.

Mm hmm.

Very interesting.

I look at these like what how do you how are you approaching this?

strategically your social media campaign because if we move if we say like you can reach those those people the good thing even about meta like facebook and instagram how you're able to you know divide by visible things you know is

male and female and age and you know what they interests you know what their things are there's are you looking at like kind of fragmenting specific messages for specific groups or

I think if I were thinking about what I know about how to target those things is I think initially one of the things that you could do is pick the main audience

segments of messaging that you want to get a part and creating a video ad about that particular video message about that.

And they Facebook will let you track how many people watch like, you know, 10% of it or 25% or 50% of the people who watch all the way through and build an audience from that, like for

each of those video impressions is about, you know, one or two cents for if you're just doing video views, that's not you're not forcing an action or you're not looking for opt ins or anything.

But if you get people who are at least, you know, if you see video ad with you, but there's a banner in the ad that is like headlining the messaging, you know, that would be a very

That would be a very interesting thing to see who's like responding to that hot button and then targeting more specific ads to to them.

Well, I think initially, like going for the views only in the first run and then anybody that watches 50% or more of your message to have those people and retarget, starting immediately, adds to those people.