Chapter 1: What is the main topic discussed in this episode?
Joey Gosborn.
Hello, how are you?
I'm so good. Here we are.
Absolutely. Good to see you.
Good to see you. This is exciting. This is a very special More Cheese, Less Whiskers. We interrupt this regular program to talk about something very impactful. So I'm super excited about this. This is the first time. That we've, you know, normally when I do a more cheese, less whiskers, we're talking about how to apply the eight profit activators to a business.
And when you shared your news with me, I thought immediately that this would be a fun thing to talk about.
Yeah, I can't wait.
introduce yourself and announce let's have an announcement right here the grand announcement yeah so joey osborne i've been inflicted with this thing entrepreneurism my entire life and haven't been able to recover from it so yeah that's how i met dean jackson actually because of that and what i'm really wondering is how long have we known each other 12 years i don't know yeah i've
That's probably right.
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Chapter 2: How does Joey Osborne plan to influence voters in his congressional campaign?
You know, the zeitgeist would be saying that they're concerned with right now. I was curious what you thought.
Now, that's a really interesting approach to take to it. Obviously, it makes total sense because like, you know, I've talked about before. campaigning and trying to win an election is not that much unlike advertising and trying to sell something, right? We're looking to gain compliance one way or another. Yeah.
And what better way to do it than to, again, using a marketing term is to enter the conversation that's already going on in the In our case, the electorate's mind. So, no, that's really neat. And it's absolutely worked because that seat that Bud won is a very competitive seat. So it's pretty much split. So, yeah, very cool. It would not be a difficult thing to apply.
What do you see if you were just to think right now, like what would be your take on that of what do you see as like some of the dangers? I'm always curious what motivates, you know, somebody like you to want to, to, you know, go into this arena.
Yeah, so my take on it has been that most everybody's dealing with very granular issues as well as they should. Things like health care and, you know, we've got the immigration issue, all these issues that are important. But for me... I've zoomed out now 30,000 feet to see, try to get a vision of what's really going on.
So I think that what's got to be fixed before all these granular things can get fixed is to make some major changes in the kind of people we're sending to Washington and what their motivations are once they get there. I think that it's up to like 95% of people polled now or dislike Congress or have some issues with Congress. Yet when you
poll them about their individual Congress people, they're okay with those. And there is something that's been determined that causes that or there's a name for that. But the big thing for me is, yeah, I could go granular and I've got plans and have done that as being a fixer entrepreneur, always trying to figure out, you know, how do we fix something?
But the big thing to fix right now is there's some really big areas. Campaign finance reform is huge. This upcoming Senate race, I haven't heard the latest numbers, will probably $50 million or $100 million spent on that election. It costs close to a million to win a House seat in this environment. That needs to be fixed because that takes out the little man.
So now the only players are the people who can write the big checks, right? And they get the influence. But to answer your question, just a very big picture approach to let's fix the system first. by getting people in the system who are actually representing the people and not special interest.
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Chapter 3: What marketing strategies can be applied to political campaigns?
national representative from this area in national matters right in federal matters or whatever yeah no it's a very appropriate question and i feel like it's one that most people don't understand and it's one of these things that the framers were just amazingly you know foresightful brilliant individuals that set this thing up so the house of representatives is where i'm running for has always been from the very beginning designed to be the voice of the people in washington the framers
that we would have, and there's 435 of them. So each state has a number based on population. So that was the role of the House of Representatives member, to be in the district, getting interaction with the people. When we first started, we had to be out there doing it face-to-face. Now that's changed a lot, though the way Congress does it unfortunately hasn't evolved much over the last 50 years.
But so then the role of the Senate, and this is a really cool thing, it's the role of the Senate in their minds, was to be a much more deliberative body. I don't like to use the term smarter, but senators tend to have more experience and more ability to reason and to negotiate.
They kind of actually make the laws, right?
Yeah, well, both bodies do that. But yeah, the Senate was designed to be the deliberative body. Part of that, the House of Representatives goes out, supposedly gets the voice of the people, brings it back to Washington, puts up legislation. And then the Senate was to deliberate that. And it's pretty much the way it works. So, you know, then that's why they had senators have six-year terms.
Members of the House of Representatives only have two. So the framers had that nailed. But unfortunately, that has evolved over 250 years to... something that doesn't resemble too much what the framers had in mind. And that's what I want to fix. Term limits is top of the list when we poll people. Health care right now is a big issue for folks because they can't afford medicine.
But term limits is a big deal. Congress didn't, or the framers of the Constitution didn't include term limits. Because they had really no clue how this thing would evolve. You know, no one could have. I believe now that it's time for term limits. So that solves a big part of the problem. But anyway.
You mean like that you can only, like a lot of Congress are like lifetime, long term, just continual renewal. And you're saying to have one term or two terms that they can...
Yeah, the consensus is for the House of Representatives members to serve only three terms, which would be six years. I feel like that's good. I've committed to only serve two if I'm about to get elected, and only one if we can find somebody better than me, because I have no desire. It's an expensive move for me. As you know, I derive a lot of my income from... selling and trading stocks.
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Chapter 4: How does name recognition impact election outcomes?
She has not come out that she's kept term limits, but it's pretty obvious.
Yeah.
It's very interesting. There's actually a fund or something where you can trade with the congressman. Like you can follow Nancy Pelosi or whatever. You can do whatever she does. I mean, it's pretty amazing the rags to riches stories of a lot of these, you know, politicians who've made whatever they make, $180,000 a year or something. Yeah. Yeah.
Yeah, no, their net worth accumulates. But yeah, I think there's an ETF for Pelosi. But in all fairness, when you, and I've looked at some of those ETFs, they typically don't outperform the market. So, you know, even though they're able to gain this, you know, in some cases, insane information in that. I'm not saying any of them are.
And it's a better story. It's very like, you know, I mean, it's such a great outlier. Yeah, for sure.
Yeah.
But I love this. I like that idea of what Dan mentioned about finding the top, the influencers. And what struck me, I don't know whether I've shared this with you, but there's a podcast called How I Built This by Guy Raz. And he interviews founders of companies and they tell the story of starting up. And there was one podcast called
that he did with Miles Copeland, who was the brother of Stuart Copeland and the manager of the police, the band. And he was telling the stories of, you know, he basically learned management because he was managing his brother's band. That was how he got into the music business, right? And his reflection on it was that
the number one job of a manager is to make sure that people know your band exists. That was, he surmised, that's the number one thing. But then he thought that some people matter more more than others who really needs to know that your band exists is the 440 event bookers in the UK who book bands into the venues where there's live music. So to that end, he started a magazine
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Chapter 5: What are the biggest dangers and opportunities in the current political landscape?
It's a very upscale restaurant, but... It just kind of goes against the conservative grain to think that you would spend $79,000, 30 separate trips there, 30 separate receipts totaling $79,000. So about $2,600 per time she goes to dinner there. So she's obviously taking people there.
And I'm just wondering if any furniture factory worker from the mountains of North Carolina were involved, were invited to attend those dinners. But it's unbelievable. People don't realize that she happens to sit on the one that she was chairman of the or chairwoman of the House Education Committee for years. She's now on another committee that actually manages dinners.
and approves the bills that get to the floor of Congress. Those chairmanships to get those require a major contribution of money that gets transferred from, in her case, from her campaign account to the national Republican finance account. And that's about a $400,000 or $500,000 a year fee you pay to retain those seats. And the general public doesn't know about that.
So I'm just sharing snippets and tidbits of that in hopes that enough people will say, yeah, this is enough. We need to change the system.
Mm hmm. Very interesting. I look at these like what how do you how are you approaching this? strategically your social media campaign because if we move if we say like you can reach those those people the good thing even about meta like facebook and instagram how you're able to you know divide by visible things you know is
male and female and age and you know what they interests you know what their things are there's are you looking at like kind of fragmenting specific messages for specific groups or
Yeah, no, absolutely. And again, time is going to be the limiter for you, but we'll start by targeting with the paid ads. We'll start by targeting the demographics that we know are the most likely to come vote, right? And that's typically age group over 50, much younger. I mean, we'll go younger than that, but that's probably 40 up is the main sweet spot with that. So we'll go after that.
And obviously we can target... geographically, just the areas that we want to be in. The plan so far is to start with those sort of things. Probably won't include an income criteria, but keeping them as general as possible, then let Facebook do its thing, right? And see what happens, or not Facebook, but any of the platforms, let them do, let their algorithms run and see how that part goes.
And obviously we'll split test. We'll have four or five different message types going out at the same time to see what seems to resonate. I don't know how well lookalike audiences will work in this realm, but we'll see about doing that as well.
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Chapter 6: How can campaign finance reform change the political system?
I mean, that kind of thing, that kind of thing works for sure. Yeah, I like that.
Because I'm curious, you know, if you had that kind of like, if you had a series of the things, like the top 10 things that somebody could jump on that you're feeling like you're, you know, educating those people.
Like if you look at it, reach those 400,000, it is probably only, the audience of that would probably only be a couple hundred thousand or a few hundred thousand would be that you could identify.
And so if you look at a CPM of let's call it $20 or $30 on those things, so for – because the reach and the frequency of being able to get to them, it would cost, you know, let's call it $30 per thousand to reach all of those things. So if you say 200 times 30 is whatever that is, 600 or 6,000. 6,000. Yeah. So for if that was a thing, it kind of reach everybody. Yeah.
know once a week for eight weeks for a fifty thousand dollar investment kind of yeah you know it's kind of it's a very yeah it's very interesting to just kind of take the the math i remember last time when you were ready you had calculated like what
actually what it costs to get a vote estimated wise right like the cost to acquire yeah yeah yeah and i was just thinking about that earlier i don't remember that number but it's it may be i don't know close to a hundred dollars it's it's a big number doing the way it's been done before and it's that's the problem with the system it takes so much money now to basically buy an election that
And that's what I want to try to change. And I'm doing everything I can to keep the budget as low as possible, not just for me, but just for whoever the next person who comes along that wants to. Because as an example, I'm not accepting any campaign contributions. So I'm going to fund this myself. And my limit is probably $100,000. I would rather spend $50,000.
But if I see, and we'll do it, we'll do a poll somewhere, you know, within the last couple of weeks to see if I'm gaining traction and then yeah, maybe it's worth putting some money in. But this is such a fascinating thing. It's fun to be in this arena because things happen.
So it's not just that I'll be polling, but the incumbent will be polling, but also the, all these special interest groups who either like her or don't like her are polling. There's one called, a really neat organization I like called Club for Growth. And there, usually if Club for Growth wants you to win an election, you win the election. There are super PACs that come in and run ads.
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Chapter 7: What role does social media play in modern political campaigns?
joey osborne fronted thing as a gathering of information could you have a polling thing like because on facebook one of the things you can do is poll yeah and it's an interesting thing is it possible for you to do like an arm's length or uh Yeah.
And I hope I have this right. I think I do. There's a designation of what's called political action committees. Those can be controlled and owned by the Canada and that sort of thing. So they have some flexibility. They still have to disclose. We still have to disclose who's paying for the ads. That's the PAC part of PAC. That's political action committee. So they're regulated and controlled.
The super PAC is a different animal in that it's, Prior to the last couple of years, the campaign, the candidate couldn't have any connection at all, any relationship at all with the super. No discussion, no negotiation, no collaboration. That watered down a little, as you might expect it would with the elected officials making the laws. So those are the two main things.
One of the things I've done that I look forward to sharing with you and I'll share in a few days is I had an app. I built an app, and it's called VoterUp, and it's specifically designed – I'm going to use it and I'll make it available to others. It's sort of like a Reddit for polling. I may have showed it to you before. It was in the works the last time I ran, but now it's done.
As a matter of fact, we had Claude, the AI, rewrite the thing. It's amazing. Within two hours, we did what? Five years ago, I spent $100,000 in six months doing. Right, right. So then I'll be able to post a question to the group, and they can vote for or against it, you know, whichever way they stand. Right. You can leave a comment. But that is a tool that I'll look forward to using.
I'm fascinated. I mean, this is such a cool, cool thing.
Well, it's so related to what is totally related to what you do. As you mentioned, you brought up the fact that all we're looking to do is get people comply with something. And it's no different if you're trying to sell a house or get them.
That's what I say. You're trying to establish a brand. With my definition of a brand, a buying reflex affecting now decisions, that's really what you're doing is you're trying to impart a brand, a voting reflex at the polls. And it shows that what you were able to do last time by physically meeting the people,
is a very interesting thing the great news is that you know ross perot had to spend so much money to get the audience of people and you know you going live on the ability for you to go live on facebook is the same essential, the same thing, that you've got direct access to exactly who you need to have access to. It's really just about what's the message that's going to... It totally is.
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