Watching the Activators in Action
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What is the main topic discussed in this episode?
Joey Gosborn.
Hello, how are you?
I'm so good. Here we are.
Absolutely. Good to see you.
Good to see you. This is exciting. This is a very special More Cheese, Less Whiskers. We interrupt this regular program to talk about something very impactful. So I'm super excited about this. This is the first time. That we've, you know, normally when I do a more cheese, less whiskers, we're talking about how to apply the eight profit activators to a business. And when you shared your news with me, I thought immediately that this would be a fun thing to talk about.
Yeah, I can't wait. introduce yourself and announce let's have an announcement right here the grand announcement yeah so joey osborne i've been inflicted with this thing entrepreneurism my entire life and haven't been able to recover from it so yeah that's how i met dean jackson actually because of that and what i'm really wondering is how long have we known each other 12 years i don't know yeah i've
That's probably right.
And this is the first time I've been invited to the podcast. So apparently all my business stuff is just down the drain. And now that I'm officially a politician, you're interested in.
That's so funny.
Yeah.
No, no, but no, I, yeah, I've always also had this interest in politics and it's taken several different forms over the years, but the latest iteration of it is, yeah, I'm running for a U S Congress here in the, where I live in the mountains of North Carolina against a 20 year incumbent. And we're in the same, same political party, same philosophical kind of things. But yeah, Yeah, I just kind of got to the point where, you know, I've said, I don't want to keep doing this. I don't want to continue this, seeing this, what I consider is a pretty, pretty bad state of the way government operates. So, yeah, so that's why I'm here.
That's so exciting. I was just, I just recorded a podcast with Dan Sullivan this morning, and I was sharing that I was going to do this podcast with you. And I don't know if you knew this, but you know, he, Ted Budd, who is a Senator for Carolina, although it was former Congressman, he's been in strategic coach for 16 years, I think.
No, I did not know that. You know, I was in coach during that period, but I guess we over overlapped. No, I had no idea about that.
OK, so he had a really interesting this one of the overlays that I want to look at is, you know, he and Dan, he had developed a pretty unique approach to Ted's campaign initially for Congress, and now he's in the Senate. But the approach was using the DOS conversation, dangers, opportunities, and strengths. And what Ted did was he identified kind of 20, we'll call them influencers, the people who would have stake or have, you know, be have a voice for people on both sides, the Republican and Democrat. So let's say 10 each and have these conversations where he would start with the Dan Sullivan question that if we're having this conversation today, three years from now, what would have to have happened for you to be happy with the progress?
And what do you see as the three, the biggest dangers facing our congressional district and our country? What do you see as the three, the big opportunities? that we have to capitalize on and what are the greatest strengths that we have and just having those conversations and note take like you know capturing what they said and then looking collectively at what the consensus was among the 20 What would be the—you identify then the three biggest dangers, the three biggest opportunities, and the three biggest strengths, and that became the platform to work from. So every speech, every thing that he talked about was, you know, we're facing some dangers right now, and those are this and this, and that's collectively what—
How does Joey Osborne plan to influence voters in his congressional campaign?
You know, the zeitgeist would be saying that they're concerned with right now. I was curious what you thought.
Now, that's a really interesting approach to take to it. Obviously, it makes total sense because like, you know, I've talked about before. campaigning and trying to win an election is not that much unlike advertising and trying to sell something, right?
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Chapters
7 chapters
1
What is the main topic discussed in this episode?
0:00–4:49
2
How does Joey Osborne plan to influence voters in his congressional campaign?
4:49–8:31
3
What marketing strategies can be applied to political campaigns?
8:31–11:41
4
How does name recognition impact election outcomes?
11:41–32:20
5
What are the biggest dangers and opportunities in the current political landscape?
32:20–41:13
6
How can campaign finance reform change the political system?
41:13–46:14
7
What role does social media play in modern political campaigns?
46:14–53:55