Joey Osborne

Joey Gosborn.

I'm so good.

Here we are.

Good to see you.

This is exciting.

This is a very special More Cheese, Less Whiskers.

We interrupt this regular program to talk about something very impactful.

So I'm super excited about this.

This is the first time.

That we've, you know, normally when I do a more cheese, less whiskers, we're talking about how to apply the eight profit activators to a business.

And when you shared your news with me, I thought immediately that this would be a fun thing to talk about.

That's probably right.

That's so funny.

That's so exciting.

I was just, I just recorded a podcast with Dan Sullivan this morning, and I was sharing that I was going to do this podcast with you.

And I don't know if you knew this, but you know, he, Ted Budd, who is a Senator for Carolina, although it was former Congressman, he's been in strategic coach for 16 years, I think.

OK, so he had a really interesting this one of the overlays that I want to look at is, you know, he and Dan, he had developed a pretty unique approach to Ted's campaign initially for Congress, and now he's in the Senate.

But the approach was using the DOS conversation, dangers, opportunities, and strengths.

And what Ted did was he identified kind of 20, we'll call them influencers, the people who would

have stake or have, you know, be have a voice for people on both sides, the Republican and Democrat.