John Assaraf

We have about 6,200 thoughts a day, new research, not 50,000, not 75,000, about 6,200 during our waking hours.

Now, our brain remembers a negative, disempowering experience that we've read about, seen, watched, whatever, 10 times faster than

than it does a positive one.

10 times fast.

So the memory is created faster around something negative and traumatic, for example.

Traumatic is actually a thousand times faster.

So it's in the memory bank.

And just like earlier I shared that behaviors have a trigger, so do thoughts.

So let's say we want to achieve something.

When we say, I want to achieve this.

I want to make more money.

I want to be in a better relationship.

I want to start a business.

I want to write a book.

I want to travel the world.

I want to leave my job and get a new one.

We get excited because we activate the reward center and the feel good possibility network.

Oh my God, that would be so great.

But then right beneath that,

The Frankenstein's monster goes, hey, hey, hey, let me share with you what's in this little bubble machine, okay, that could be the negative thoughts around this.