John Assaraf

I don't have the knowledge and skills of how to advance my career.

I don't have the knowledge and skills of how to grow my business.

I don't have the knowledge and skills of how to raise my, I don't have the knowledge and skills to achieve the vision goal I have.

When we don't have the knowledge and skill, our brain goes into a state of uncertainty.

Now, for a brain that likes and creates certainty, a lack of certainty creates doubt.

A state of doubt creates fear.

A state of fear deactivates the very circuits we need to take action.

So it's neuromechanical, right?

So when I don't have certainty, then I'm going to move into a state of repeating the pattern that I have certainty around.

And even if I don't want more of the same result, there's something in neuroscience that we teach called the law of secondary gain.

The law of secondary gain.

And the law of secondary gain says, even though I may not get what I want, my primary gain, the secondary gain I get is the release of dopamine, feel-good neurochemical, for keeping myself safe.

Yeah.

And that's why we repeat patterns that we don't want to repeat.

Because our brain is creating the correlation between repeat this pattern and at least you feel safe.

Because you feel safe in either the misery, the result you want, the weight you have, the relationship you have, the income you have, because at least it's the devil you know.

Right now, for the last 10 years, we've been doing enormous amounts of research in the neuroscience and neuropsychology fields on understanding how the brain adapts, how the brain changes, how the brain shifts from I can't to I can, from lack of motivation to more than enough motivation, from fear to fuel for success, from limiting beliefs to empowering epic stories.

And we've been building for the last year an entire neurofitness ecosystem and platform where we'll be able to, starting beginning of next year, do a neurofitness assessment on everybody who wants to do a neurofitness assessment.

And we'll have a free neurofitness assessment.

And then it'll tell us which of your seven core neuromuscles is strong or weak.