John Assaraf

But with technology, we've been able to do imaging of the brain when we're thinking, feeling, looking at something that scares us or something erotic that excites us. So we can see circuits turning on or off. We can see blood flow. We can see more into the human brain now than ever before.

But with technology, we've been able to do imaging of the brain when we're thinking, feeling, looking at something that scares us or something erotic that excites us. So we can see circuits turning on or off. We can see blood flow. We can see more into the human brain now than ever before.

And so one of the things that the scientists have discovered is our brain is made up, and I like to give people a visual. Imagine that you are the conductor and have an orchestra of about 10 people or a band. And your job, regardless of whether you can play any music or not or sing, is to make sure that the members of your orchestra or band, they're doing their thing and they're playing in sync.

And so one of the things that the scientists have discovered is our brain is made up, and I like to give people a visual. Imagine that you are the conductor and have an orchestra of about 10 people or a band. And your job, regardless of whether you can play any music or not or sing, is to make sure that the members of your orchestra or band, they're doing their thing and they're playing in sync.

And so one of the things that the scientists have discovered is our brain is made up, and I like to give people a visual. Imagine that you are the conductor and have an orchestra of about 10 people or a band. And your job, regardless of whether you can play any music or not or sing, is to make sure that the members of your orchestra or band, they're doing their thing and they're playing in sync.

Now, imagine that one part of your band is always complaining about, well, what if she doesn't show up? And what if that's too expensive? And what if we can't make our flight? And that person on your team is actually very, very valuable because they're always thinking about what if negative happens. Like, what if you fail? What if you're embarrassed, ashamed, ridiculed, judged, rejected?

Now, imagine that one part of your band is always complaining about, well, what if she doesn't show up? And what if that's too expensive? And what if we can't make our flight? And that person on your team is actually very, very valuable because they're always thinking about what if negative happens. Like, what if you fail? What if you're embarrassed, ashamed, ridiculed, judged, rejected?

Now, imagine that one part of your band is always complaining about, well, what if she doesn't show up? And what if that's too expensive? And what if we can't make our flight? And that person on your team is actually very, very valuable because they're always thinking about what if negative happens. Like, what if you fail? What if you're embarrassed, ashamed, ridiculed, judged, rejected?

What if you lose money? What if you lose time? What if she says no? What if you're abandoned? What if negative? Well, we know that... Einstein is not doing that. You know, Einstein's always going, wow, the way I can achieve this is by doing this and by doing that. And I can envision this and I can use my imagination.

What if you lose money? What if you lose time? What if she says no? What if you're abandoned? What if negative? Well, we know that... Einstein is not doing that. You know, Einstein's always going, wow, the way I can achieve this is by doing this and by doing that. And I can envision this and I can use my imagination.

What if you lose money? What if you lose time? What if she says no? What if you're abandoned? What if negative? Well, we know that... Einstein is not doing that. You know, Einstein's always going, wow, the way I can achieve this is by doing this and by doing that. And I can envision this and I can use my imagination.

But we always know that that other part of our brain, Frankie's monster, is always on high alert to warn us of real or imagined danger. So we now know That when Einstein, all right, is saying, hey, I want to make more money. I want to live a better life. I want to lose weight and keep it up. I want to have a loving, caring relationship.

But we always know that that other part of our brain, Frankie's monster, is always on high alert to warn us of real or imagined danger. So we now know That when Einstein, all right, is saying, hey, I want to make more money. I want to live a better life. I want to lose weight and keep it up. I want to have a loving, caring relationship.

But we always know that that other part of our brain, Frankie's monster, is always on high alert to warn us of real or imagined danger. So we now know That when Einstein, all right, is saying, hey, I want to make more money. I want to live a better life. I want to lose weight and keep it up. I want to have a loving, caring relationship.

I want to be a great mother or father, you know, whatever the case is. We activate other circuits in our brain that are like motivational. They're exciting. Oh, my God, that would be so good. But because our brain is wired for safety, security, and avoidance of pain or discomfort first, Frankie goes wild whenever we're outside of our comfort zone because it's possibly dangerous.

I want to be a great mother or father, you know, whatever the case is. We activate other circuits in our brain that are like motivational. They're exciting. Oh, my God, that would be so good. But because our brain is wired for safety, security, and avoidance of pain or discomfort first, Frankie goes wild whenever we're outside of our comfort zone because it's possibly dangerous.

I want to be a great mother or father, you know, whatever the case is. We activate other circuits in our brain that are like motivational. They're exciting. Oh, my God, that would be so good. But because our brain is wired for safety, security, and avoidance of pain or discomfort first, Frankie goes wild whenever we're outside of our comfort zone because it's possibly dangerous.

It could be dangerous mentally, emotionally, physically, or financially. So this, what I call the early warning detection mechanism always goes on when we have a goal outside of our current familiarity zone.

It could be dangerous mentally, emotionally, physically, or financially. So this, what I call the early warning detection mechanism always goes on when we have a goal outside of our current familiarity zone.

It could be dangerous mentally, emotionally, physically, or financially. So this, what I call the early warning detection mechanism always goes on when we have a goal outside of our current familiarity zone.