John Assaraf

You'll never amount to much. You're going to become whatever you want. Money is easy to make. No, money is really hard to make. Only wealthy people are all thieves. We develop these beliefs and When we dive a little bit beneath the surface, we understand that a belief is nothing more than brain cells that have made connections that have then been reinforced.

You'll never amount to much. You're going to become whatever you want. Money is easy to make. No, money is really hard to make. Only wealthy people are all thieves. We develop these beliefs and When we dive a little bit beneath the surface, we understand that a belief is nothing more than brain cells that have made connections that have then been reinforced.

You'll never amount to much. You're going to become whatever you want. Money is easy to make. No, money is really hard to make. Only wealthy people are all thieves. We develop these beliefs and When we dive a little bit beneath the surface, we understand that a belief is nothing more than brain cells that have made connections that have then been reinforced.

And the reinforced brain cells become stronger. You talked about being an athlete. We've talked about you being a triathlete. And like, you know, when we run, when we lift weights, we are strengthening, whether it's our cardiovascular system, we're strengthening our legs, our shoulders, our chest, our glutes, whatever it is, we strengthen the muscles.

And the reinforced brain cells become stronger. You talked about being an athlete. We've talked about you being a triathlete. And like, you know, when we run, when we lift weights, we are strengthening, whether it's our cardiovascular system, we're strengthening our legs, our shoulders, our chest, our glutes, whatever it is, we strengthen the muscles.

And the reinforced brain cells become stronger. You talked about being an athlete. We've talked about you being a triathlete. And like, you know, when we run, when we lift weights, we are strengthening, whether it's our cardiovascular system, we're strengthening our legs, our shoulders, our chest, our glutes, whatever it is, we strengthen the muscles.

Well, what if we started to take a look at, let's say, self-image, how I see myself? What if we looked at it as, is that a muscle possibly, like a neuromuscle? And some people have a healthy, strong, empowering self-image. And other people say, you know, I'm not good enough. I'm not smart enough. I'm not worthy enough. Now, neither one is born that way.

Well, what if we started to take a look at, let's say, self-image, how I see myself? What if we looked at it as, is that a muscle possibly, like a neuromuscle? And some people have a healthy, strong, empowering self-image. And other people say, you know, I'm not good enough. I'm not smart enough. I'm not worthy enough. Now, neither one is born that way.

Well, what if we started to take a look at, let's say, self-image, how I see myself? What if we looked at it as, is that a muscle possibly, like a neuromuscle? And some people have a healthy, strong, empowering self-image. And other people say, you know, I'm not good enough. I'm not smart enough. I'm not worthy enough. Now, neither one is born that way.

And so somewhere along the way, we developed these patterns in our brain that got reinforced. Now, here's where this gets really interesting. when we're born, this thing called the neuroplasticity switch, all right? In our brain, we have like switches. We have the motivational circuit, turns on or turns off. Stress circuit, turns on or turns off. Fear circuit, turns on or turns off.

And so somewhere along the way, we developed these patterns in our brain that got reinforced. Now, here's where this gets really interesting. when we're born, this thing called the neuroplasticity switch, all right? In our brain, we have like switches. We have the motivational circuit, turns on or turns off. Stress circuit, turns on or turns off. Fear circuit, turns on or turns off.

And so somewhere along the way, we developed these patterns in our brain that got reinforced. Now, here's where this gets really interesting. when we're born, this thing called the neuroplasticity switch, all right? In our brain, we have like switches. We have the motivational circuit, turns on or turns off. Stress circuit, turns on or turns off. Fear circuit, turns on or turns off.

So there's these circuits in our brain, like, you know, like your light in your room, turn it on, turn it off. Well, When we're born, this thing called the neuroplasticity switch is fully on. And we're creating these connections, these meanings, these feelings, these smells. I like the way this broccoli tastes. I hate how it tastes.

So there's these circuits in our brain, like, you know, like your light in your room, turn it on, turn it off. Well, When we're born, this thing called the neuroplasticity switch is fully on. And we're creating these connections, these meanings, these feelings, these smells. I like the way this broccoli tastes. I hate how it tastes.

So there's these circuits in our brain, like, you know, like your light in your room, turn it on, turn it off. Well, When we're born, this thing called the neuroplasticity switch is fully on. And we're creating these connections, these meanings, these feelings, these smells. I like the way this broccoli tastes. I hate how it tastes.

You know, we start to see, think, feel, and create these patterns that get reinforced from zero to about 13, 14. At around 14 years young, the research has shown that this switch goes off. And now we go into a reinforcement pattern where we reinforce the beliefs, the self-image, the fear of the snake or the fear of driving or the fear of sex or the fear of jumping out of a plane or a flying.

You know, we start to see, think, feel, and create these patterns that get reinforced from zero to about 13, 14. At around 14 years young, the research has shown that this switch goes off. And now we go into a reinforcement pattern where we reinforce the beliefs, the self-image, the fear of the snake or the fear of driving or the fear of sex or the fear of jumping out of a plane or a flying.

You know, we start to see, think, feel, and create these patterns that get reinforced from zero to about 13, 14. At around 14 years young, the research has shown that this switch goes off. And now we go into a reinforcement pattern where we reinforce the beliefs, the self-image, the fear of the snake or the fear of driving or the fear of sex or the fear of jumping out of a plane or a flying.

So we reinforce these patterns and they get stronger and stronger and stronger and stronger. And the way the brain works is consistency compounds. So when I think negatively over and over and over again, it compounds. When I feel disempowered, disillusioned, not good enough, not smart enough, not worthy enough, it compounds.

So we reinforce these patterns and they get stronger and stronger and stronger and stronger. And the way the brain works is consistency compounds. So when I think negatively over and over and over again, it compounds. When I feel disempowered, disillusioned, not good enough, not smart enough, not worthy enough, it compounds.