John Dinsmore

speaker
186 appearances 1 recordings 1 series first heard Aug 2026 last heard 3 Aug

John Dinsmore’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

Appearances

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Typically, when you're looking at how
Certain forms of debt say credit cards are advertised.
You usually just see one interest rate upfront the interest rate being a the price for the debt But there are usually lots of kickers whether it's late fees or maybe the rate goes up over time But you know, we we bite into that initial price that we encounter and as we go through the purchasing process and we see all these escalators and added fees
We just kind of take them on since we've already committed to the purchase.
Well, first of all, Maria is not stupid.
I mean, it sounds like, well, I'm sure there are lots of perfectly reputable timeshare companies out there.
I mean, there is, as you alluded to, a reputation for time.
certain operators within the space.
It sounded like there was a misrepresentation of what was going to be offered.
I think also salespeople have the choice, as do marketers, of presenting the facts or the attributes
of the product that helped them make the sale.
It doesn't sound like that they were upfront about all the fees that would be coming on and probably presented it as, if you pay this $10,000, you're going to get all of these things.
And then of course, when they make the purchase, they probably get a hundred page contract that includes all the fees that no one wants to read.
And she probably just wanted to get on to her international vacation.
So she's not stupid.
Nobody reads those contracts.
But, you know, hopefully in the future she will pay someone to to read a contract like that, because there can be a lot of very expensive things hidden in those pages.
Right.
So as a marketer, and even though I wrote a book that's skewering a lot of marketing practices, I would say that when you're advertising something, the mantra is to go for simplicity.
If there's something you really want people to remember and understand, you make your argument as simple as possible.
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