John Doherty
๐ค SpeakerAppearances Over Time
Podcast Appearances
Yeah, totally, totally.
But the challenge as well is that a lot of SaaS companies, you know, even if they get to like 35 or 40 people, they've been focusing so much on like engineering, product, that sort of thing that they don't even have a marketing team in place.
And their founder probably isn't a marketer either.
So it's actually a challenge to help them find the right agency because if it's the founder that's holding the budget strings, they hold everything so close to the chest, right?
You hold stuff close to the chest in your business.
I hold it close to the chest in my business.
So I get it.
I understand it.
But, you know, especially like the SaaS companies we help out best are the type that have a director of marketing, a VP of marketing, something like that, that gets the different channels and gets where to invest budget in order to see growth.
Okay, gotcha.
So one thing you could think about is if you're just trying to show their revenue, even doing individual pages for that.
So for example, like, you know, getlatka.com slash credo slash revenue, right?
In which case that page is specifically targeted towards, you know, getcredo.com revenue.
So that's one approach.
I mean, the other approach is there are a bunch of things you could do on your site, building out categories and that sort of stuff just to get them all indexed.
I think you have infinite scroll on that page, if I'm correct.
I do.
Yeah.
Which probably means that most of them are not being indexed unless you have pagination in the head of your page.
Interesting.