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John Doherty

๐Ÿ‘ค Speaker
307 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

Yeah, totally, totally.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

But the challenge as well is that a lot of SaaS companies, you know, even if they get to like 35 or 40 people, they've been focusing so much on like engineering, product, that sort of thing that they don't even have a marketing team in place.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

And their founder probably isn't a marketer either.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

So it's actually a challenge to help them find the right agency because if it's the founder that's holding the budget strings, they hold everything so close to the chest, right?

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

You hold stuff close to the chest in your business.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

I hold it close to the chest in my business.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

So I get it.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

I understand it.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

But, you know, especially like the SaaS companies we help out best are the type that have a director of marketing, a VP of marketing, something like that, that gets the different channels and gets where to invest budget in order to see growth.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

Okay, gotcha.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

So one thing you could think about is if you're just trying to show their revenue, even doing individual pages for that.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

So for example, like, you know, getlatka.com slash credo slash revenue, right?

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

In which case that page is specifically targeted towards, you know, getcredo.com revenue.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

So that's one approach.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

I mean, the other approach is there are a bunch of things you could do on your site, building out categories and that sort of stuff just to get them all indexed.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

I think you have infinite scroll on that page, if I'm correct.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

Which probably means that most of them are not being indexed unless you have pagination in the head of your page.

SaaS Interviews with CEOs, Startups, Founders
1404 He was fired then went all in, now $30k/mo

Interesting.