John Gafford

And then what happened?

A lot of that.

It actually worked.

Well, at least that's interesting.

More interesting than just throwing up an Amazon store.

Give me five grand and I'll put up an Amazon store and you'll make millions.

So when you say you ran out of money, so let's go back.

Cause this was, this was a, and believe me, there's some great businesses that are built off pivoting, right?

Some unbelievable businesses that off that of my a hundred thousand dollar bottle of vitamins that I told you about earlier that wound up in a weird sort of way because we, my sister was my partner that business had to take a consulting gig.

Uh,

led to a very successful insurance company in Florida.

Okay.

Because just off of a consulting gig she did to try to keep this afloat, it was like, whoa, we need to be doing this.

And so hard pivots can work.

Yes.

They can work.

But when you made that pivot from one to the other to drop shipping, so how much runway did you have left?

Like, how much runway did you give yourself?

That's a great question.

Well, a lot of people fail in business because they don't understand burn rate and they don't understand runway.