John Gafford

Or that's what it is.

So it's based on time.

For those of you that are listeners that don't know those concepts, hopefully you all do.

Burn rate is the amount of money that the business is going to go through in any given period, a month, a quarter, whatever it is, without making a nickel.

If not one nickel comes in, this is just what it's going to cost to keep the lights on.

And then runway is how much cash you have and how many months of that you have.

Correct.

We would call it the personal life moles or months of life in my buck is what I call it.

But yeah, you need to understand that intimately and know because a lot of businesses don't make a dollar for a while.

And how long can you go?

And that's kind of the startup math is how long do I have before I run out of money?

And what is the delta comparison between that and how long I think it's going to take to actually start getting sales?

Correct.

And that is the math that is the make or break on any good startup.

Exactly.

And you already used that.

Because you didn't know.

I had no clue.

All right.

Because look, hey, man, we take our lumps in business and we learn and go forward.