John Gafford

And I'm watching this a lot because we post a lot of podcast content.

And I'm getting ready to shift from posting all of the Escaping the Drift podcast content.

I'm going to build its own Instagram presence, its own TikTok presence, and just post it all there.

Because I think that what's happened with the algorithms... Versus on your own page.

Holy smokes.

Yeah, because what's happened is...

I, I confuse the hell out of our algorithms because they're like, is this dude talking about, you know, Afghanistan?

Is this dude talking about real estate?

What does this guy like?

It is this hodgepodge of everything without realizing what we're really trying to do.

So it doesn't like, I don't get nearly the mileage pushed out in front of people that I used to.

And I think it's because they've really drilled down on niche type stuff.

So just talking to my strategists, they were like, we probably need to move all of this stuff over to its own channel and let it, let it do its thing.

Obviously YouTube has its own channel.

You don't blend it there, why would you blend it on your social?

So I think that's what we're gonna try to do there.

What do you recommend people as far as a strategy for getting the most bang for the buck when they post this stuff?

You have to.

Because you can always share it.

Yeah, you can always do that stuff.