John Gafford

So what we are going to do is, you know, myself and partner at the time, we co-wrote an audio book and wanted to get in front of young people in live event setting and talk about goal setting, state management, and just like, you know, chasing your dreams. Um, and, uh, and, and so that morphed and I was managing talent throughout all of this.

And there was a talent that my partner was working with at the time that, you know, wanted to expand his brand. He's like, how do I, I've always been very, you know, deep thinking about how can we monetize and maximize these op, whatever the opportunity is.

And there was a talent that my partner was working with at the time that, you know, wanted to expand his brand. He's like, how do I, I've always been very, you know, deep thinking about how can we monetize and maximize these op, whatever the opportunity is.

And there was a talent that my partner was working with at the time that, you know, wanted to expand his brand. He's like, how do I, I've always been very, you know, deep thinking about how can we monetize and maximize these op, whatever the opportunity is.

And, um, he came to me and I said, you know, let's build a, um, he goes, I have, you know, a bunch of people coming to LA to audition for my company every year. How do I monetize this?

And, um, he came to me and I said, you know, let's build a, um, he goes, I have, you know, a bunch of people coming to LA to audition for my company every year. How do I monetize this?

And, um, he came to me and I said, you know, let's build a, um, he goes, I have, you know, a bunch of people coming to LA to audition for my company every year. How do I monetize this?

So here's the interesting thing about that, because a lot of people have, cause, cause dude, if you haven't looked on YouTube or seen him, John's a good looking dude. And a lot of people with that, with that, that thought process would think, how can I get on stage? Right. How can I be the guy out front?

So here's the interesting thing about that, because a lot of people have, cause, cause dude, if you haven't looked on YouTube or seen him, John's a good looking dude. And a lot of people with that, with that, that thought process would think, how can I get on stage? Right. How can I be the guy out front?

So here's the interesting thing about that, because a lot of people have, cause, cause dude, if you haven't looked on YouTube or seen him, John's a good looking dude. And a lot of people with that, with that, that thought process would think, how can I get on stage? Right. How can I be the guy out front?

But you, did you guys always kind of think we're going to look at this kind of almost from a record label standpoint where we go find talent and then we are, we're the machine behind the talent. Did you always think that way?

But you, did you guys always kind of think we're going to look at this kind of almost from a record label standpoint where we go find talent and then we are, we're the machine behind the talent. Did you always think that way?

But you, did you guys always kind of think we're going to look at this kind of almost from a record label standpoint where we go find talent and then we are, we're the machine behind the talent. Did you always think that way?

Well, yeah, I think, I think I never, I never wanted to be, you know, in front and, uh, even, even with the audio book program, uh, my partner, he's, he's a very, very smart guy. Uh, my, my ex partner, um, and he's still doing amazing in life. Um, he was a student of Tony Robbins as well.

Well, yeah, I think, I think I never, I never wanted to be, you know, in front and, uh, even, even with the audio book program, uh, my partner, he's, he's a very, very smart guy. Uh, my, my ex partner, um, and he's still doing amazing in life. Um, he was a student of Tony Robbins as well.

Well, yeah, I think, I think I never, I never wanted to be, you know, in front and, uh, even, even with the audio book program, uh, my partner, he's, he's a very, very smart guy. Uh, my, my ex partner, um, and he's still doing amazing in life. Um, he was a student of Tony Robbins as well.

And he, he wanted to be out there like evangelizing about like, you know, philosophy of self-help and how to unlock a better version of yourself. And I was cool with that. I'm like, you go do it. I'm going to sit back. I'll strategize and do what I do. But yeah, I've never thought, you know, I had an opportunity.

And he, he wanted to be out there like evangelizing about like, you know, philosophy of self-help and how to unlock a better version of yourself. And I was cool with that. I'm like, you go do it. I'm going to sit back. I'll strategize and do what I do. But yeah, I've never thought, you know, I had an opportunity.

And he, he wanted to be out there like evangelizing about like, you know, philosophy of self-help and how to unlock a better version of yourself. And I was cool with that. I'm like, you go do it. I'm going to sit back. I'll strategize and do what I do. But yeah, I've never thought, you know, I had an opportunity.

You know, from him coming to me saying what we could do with the brand, we created the largest event in the commercial dance space called Build a Beast. It was huge. Got dubbed the Coachella of dance. 10,000 people from around the world came to the first event. And like professional dance learning from the best choreographers in the world.