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John Gafford

👤 Person
10310 total appearances

Appearances Over Time

Podcast Appearances

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

You know, from him coming to me saying what we could do with the brand, we created the largest event in the commercial dance space called Build a Beast. It was huge. Got dubbed the Coachella of dance. 10,000 people from around the world came to the first event. And like professional dance learning from the best choreographers in the world.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

You know, from him coming to me saying what we could do with the brand, we created the largest event in the commercial dance space called Build a Beast. It was huge. Got dubbed the Coachella of dance. 10,000 people from around the world came to the first event. And like professional dance learning from the best choreographers in the world.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

And we capped it off with an audition to become part of the dance company. which is the biggest dance company on YouTube, pioneered the whole dance video space. You see dances like online, the viral choreography stuff and built a whole business around that. But like I, I got asked to come on stage at a couple instances in front of these people.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

And we capped it off with an audition to become part of the dance company. which is the biggest dance company on YouTube, pioneered the whole dance video space. You see dances like online, the viral choreography stuff and built a whole business around that. But like I, I got asked to come on stage at a couple instances in front of these people.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

And we capped it off with an audition to become part of the dance company. which is the biggest dance company on YouTube, pioneered the whole dance video space. You see dances like online, the viral choreography stuff and built a whole business around that. But like I, I got asked to come on stage at a couple instances in front of these people.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

And I never had a problem speaking, but I was like, no, Glory, I'll stay back here, do what I do. I can live a quiet life and help people achieve their dreams and hopefully change the world for the better.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

And I never had a problem speaking, but I was like, no, Glory, I'll stay back here, do what I do. I can live a quiet life and help people achieve their dreams and hopefully change the world for the better.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

And I never had a problem speaking, but I was like, no, Glory, I'll stay back here, do what I do. I can live a quiet life and help people achieve their dreams and hopefully change the world for the better.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

But what's also good about that is everybody has an arc. You have a peak and then you have a valley and then you maybe drift off, right? It's the same, but you, because you're the guy behind the guy, you just replicate the same systems for the next person and the next person and the next person.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

But what's also good about that is everybody has an arc. You have a peak and then you have a valley and then you maybe drift off, right? It's the same, but you, because you're the guy behind the guy, you just replicate the same systems for the next person and the next person and the next person.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

But what's also good about that is everybody has an arc. You have a peak and then you have a valley and then you maybe drift off, right? It's the same, but you, because you're the guy behind the guy, you just replicate the same systems for the next person and the next person and the next person.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

So, you know, regardless of what happens with taste or trends or appetites for certain individuals, you can always maintain and stay solvent just by finding the next person.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

So, you know, regardless of what happens with taste or trends or appetites for certain individuals, you can always maintain and stay solvent just by finding the next person.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

So, you know, regardless of what happens with taste or trends or appetites for certain individuals, you can always maintain and stay solvent just by finding the next person.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

Well, of course. And, you know, mediums change, right? Materials change. But I think at the end of the day, yeah, tried and true. Marketing is... getting attention, right? One of the best books ever written, Breakthrough Advertising. And the same exact philosophies that were introduced back when, you know, copy was it. How do I, people flipping through a newspaper-

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

Well, of course. And, you know, mediums change, right? Materials change. But I think at the end of the day, yeah, tried and true. Marketing is... getting attention, right? One of the best books ever written, Breakthrough Advertising. And the same exact philosophies that were introduced back when, you know, copy was it. How do I, people flipping through a newspaper-

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

Well, of course. And, you know, mediums change, right? Materials change. But I think at the end of the day, yeah, tried and true. Marketing is... getting attention, right? One of the best books ever written, Breakthrough Advertising. And the same exact philosophies that were introduced back when, you know, copy was it. How do I, people flipping through a newspaper-

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

copywriters are the most valuable part in marketing. They still are today. Who's your favorite copywriter? Well, I mean, you know, breakthrough advertising, amazing. We have a couple of really good copywriters at 1DS. And I don't, I think following, following how people get attention with words is amazing.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

copywriters are the most valuable part in marketing. They still are today. Who's your favorite copywriter? Well, I mean, you know, breakthrough advertising, amazing. We have a couple of really good copywriters at 1DS. And I don't, I think following, following how people get attention with words is amazing.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

copywriters are the most valuable part in marketing. They still are today. Who's your favorite copywriter? Well, I mean, you know, breakthrough advertising, amazing. We have a couple of really good copywriters at 1DS. And I don't, I think following, following how people get attention with words is amazing.