John Gafford

And I think watching that transform, like YouTube, we were able to all have a broadcast channel, change things. Now how do you get attention? Same thing. It's the same structure in like psychology behind all of that. And so I think fast forward, I think, yeah, you know, Liver King, for example, you know, we had to put really polarizing things on screen and get it in front of a lot of people.

And I think watching that transform, like YouTube, we were able to all have a broadcast channel, change things. Now how do you get attention? Same thing. It's the same structure in like psychology behind all of that. And so I think fast forward, I think, yeah, you know, Liver King, for example, you know, we had to put really polarizing things on screen and get it in front of a lot of people.

And I think watching that transform, like YouTube, we were able to all have a broadcast channel, change things. Now how do you get attention? Same thing. It's the same structure in like psychology behind all of that. And so I think fast forward, I think, yeah, you know, Liver King, for example, you know, we had to put really polarizing things on screen and get it in front of a lot of people.

And we have channels to be able to do that and strategically distribute content. That's what makes us pretty unique. And, but, but I mean, it comes down to the same thing. You have to have something that people are interested in. You have to present it in a compelling way and you have to find a way to keep them around. And, you know, I think it's, it's, it's the same thing.

And we have channels to be able to do that and strategically distribute content. That's what makes us pretty unique. And, but, but I mean, it comes down to the same thing. You have to have something that people are interested in. You have to present it in a compelling way and you have to find a way to keep them around. And, you know, I think it's, it's, it's the same thing.

And we have channels to be able to do that and strategically distribute content. That's what makes us pretty unique. And, but, but I mean, it comes down to the same thing. You have to have something that people are interested in. You have to present it in a compelling way and you have to find a way to keep them around. And, you know, I think it's, it's, it's the same thing.

It's just, how do you, how do you package it up? And, and everybody's unique with dance, with the example I gave you. You know, everybody had this, aspired to be part of this dance group, is the best dance group in the world, like from a credit standpoint. But, you know, and people traveled around and we created an experience out of it.

It's just, how do you, how do you package it up? And, and everybody's unique with dance, with the example I gave you. You know, everybody had this, aspired to be part of this dance group, is the best dance group in the world, like from a credit standpoint. But, you know, and people traveled around and we created an experience out of it.

It's just, how do you, how do you package it up? And, and everybody's unique with dance, with the example I gave you. You know, everybody had this, aspired to be part of this dance group, is the best dance group in the world, like from a credit standpoint. But, you know, and people traveled around and we created an experience out of it.

And then we sold, and then we created a media company from that. And then we created a studio where we shot and did classes and we created a clothing line and monetized that. And it's all the same stuff. How do you, how do you, you know, make something, whether it's a piece of clothing, a ticket to an event or a person like a liver King, um, interesting in a very simple way.

And then we sold, and then we created a media company from that. And then we created a studio where we shot and did classes and we created a clothing line and monetized that. And it's all the same stuff. How do you, how do you, you know, make something, whether it's a piece of clothing, a ticket to an event or a person like a liver King, um, interesting in a very simple way.

And then we sold, and then we created a media company from that. And then we created a studio where we shot and did classes and we created a clothing line and monetized that. And it's all the same stuff. How do you, how do you, you know, make something, whether it's a piece of clothing, a ticket to an event or a person like a liver King, um, interesting in a very simple way.

And then, you know, tell that story in a really compelling way. So do you think that.

And then, you know, tell that story in a really compelling way. So do you think that.

And then, you know, tell that story in a really compelling way. So do you think that.

obviously that guy's a cartoon character. Obviously, obviously. Right. Like he walks the door and you're like, okay, this is going to be easy. Yeah. How hard is it for you when clients come to you and they say, you know, I want to get the same kind of results. I want to do this, but, but I'm not all jacked up and I'm not jumping an ice pass and wearing an elk hat or whatever he's wearing.

obviously that guy's a cartoon character. Obviously, obviously. Right. Like he walks the door and you're like, okay, this is going to be easy. Yeah. How hard is it for you when clients come to you and they say, you know, I want to get the same kind of results. I want to do this, but, but I'm not all jacked up and I'm not jumping an ice pass and wearing an elk hat or whatever he's wearing.

obviously that guy's a cartoon character. Obviously, obviously. Right. Like he walks the door and you're like, okay, this is going to be easy. Yeah. How hard is it for you when clients come to you and they say, you know, I want to get the same kind of results. I want to do this, but, but I'm not all jacked up and I'm not jumping an ice pass and wearing an elk hat or whatever he's wearing.

Like, do you, do you have to have that sort of a thing to catch on like this? Or is just your content can be delivered in a certain way to make you that way?

Like, do you, do you have to have that sort of a thing to catch on like this? Or is just your content can be delivered in a certain way to make you that way?