John Gafford

Like, do you, do you have to have that sort of a thing to catch on like this? Or is just your content can be delivered in a certain way to make you that way?

Yeah, I mean, I think that there's a ton of different ways to grab attention. I think obviously when you have a guy with, you know, as jacked as he is, with a shirt off, eating crazy food, doing crazy workouts, like he was the real deal. We just needed to package this up and distill it in a really compelling way and then make it go.

Yeah, I mean, I think that there's a ton of different ways to grab attention. I think obviously when you have a guy with, you know, as jacked as he is, with a shirt off, eating crazy food, doing crazy workouts, like he was the real deal. We just needed to package this up and distill it in a really compelling way and then make it go.

Yeah, I mean, I think that there's a ton of different ways to grab attention. I think obviously when you have a guy with, you know, as jacked as he is, with a shirt off, eating crazy food, doing crazy workouts, like he was the real deal. We just needed to package this up and distill it in a really compelling way and then make it go.

And then media training and just continually just sharpening the ax. But yeah, I think that... Building person, a lot of what we do is personal brand stuff. At 1DS, we have a marketing agency side that's strategic in this type of Liver King thing. Liver King was our first personal brand where we deployed our agency model, which we would do for brands, right? And it worked wildly well.

And then media training and just continually just sharpening the ax. But yeah, I think that... Building person, a lot of what we do is personal brand stuff. At 1DS, we have a marketing agency side that's strategic in this type of Liver King thing. Liver King was our first personal brand where we deployed our agency model, which we would do for brands, right? And it worked wildly well.

And then media training and just continually just sharpening the ax. But yeah, I think that... Building person, a lot of what we do is personal brand stuff. At 1DS, we have a marketing agency side that's strategic in this type of Liver King thing. Liver King was our first personal brand where we deployed our agency model, which we would do for brands, right? And it worked wildly well.

And so now we've attracted some personal brand engagements. And we also have a talent management side that has like, I think roughly a little over 200 influencers and athletes under management. And we do some light strategy work with them too, but that's more of a traditional talent management thing.

And so now we've attracted some personal brand engagements. And we also have a talent management side that has like, I think roughly a little over 200 influencers and athletes under management. And we do some light strategy work with them too, but that's more of a traditional talent management thing.

And so now we've attracted some personal brand engagements. And we also have a talent management side that has like, I think roughly a little over 200 influencers and athletes under management. And we do some light strategy work with them too, but that's more of a traditional talent management thing.

And I think around the personal brand thing, I think you have to have an engaging and compelling message. We start everything with a strategy, a communication strategy, right? Branding. Branding is everything. But simplicity in branding. And the nine ancestral tenets for Liver King was very complex. I remember and list all the nine in a row, but all people cared about were a few of them. right?

And I think around the personal brand thing, I think you have to have an engaging and compelling message. We start everything with a strategy, a communication strategy, right? Branding. Branding is everything. But simplicity in branding. And the nine ancestral tenets for Liver King was very complex. I remember and list all the nine in a row, but all people cared about were a few of them. right?

And I think around the personal brand thing, I think you have to have an engaging and compelling message. We start everything with a strategy, a communication strategy, right? Branding. Branding is everything. But simplicity in branding. And the nine ancestral tenets for Liver King was very complex. I remember and list all the nine in a row, but all people cared about were a few of them. right?

And it's like, wait, I can, if I eat better, if I move and if I sleep good, what? And then you can block and shield and sun and ground and bond and all this stuff. But no. And then it's like, well, let's digest this because if people are interested in that, they're going to unpack more. So simplicity is key. And so with a personal brand, with anybody, unique angle,

And it's like, wait, I can, if I eat better, if I move and if I sleep good, what? And then you can block and shield and sun and ground and bond and all this stuff. But no. And then it's like, well, let's digest this because if people are interested in that, they're going to unpack more. So simplicity is key. And so with a personal brand, with anybody, unique angle,

And it's like, wait, I can, if I eat better, if I move and if I sleep good, what? And then you can block and shield and sun and ground and bond and all this stuff. But no. And then it's like, well, let's digest this because if people are interested in that, they're going to unpack more. So simplicity is key. And so with a personal brand, with anybody, unique angle,

copycats crazy like i think i think the personal branding space is everyone's trying to take everybody else's message and remix it some way yeah yeah and and and i think i think unique we have we have something in that we dubbed it 1ds that i think is really really helpful um it's for clients as well as our philosophy it's called max measurable actionable and extraordinary and the extraordinary stands for unique right

copycats crazy like i think i think the personal branding space is everyone's trying to take everybody else's message and remix it some way yeah yeah and and and i think i think unique we have we have something in that we dubbed it 1ds that i think is really really helpful um it's for clients as well as our philosophy it's called max measurable actionable and extraordinary and the extraordinary stands for unique right

copycats crazy like i think i think the personal branding space is everyone's trying to take everybody else's message and remix it some way yeah yeah and and and i think i think unique we have we have something in that we dubbed it 1ds that i think is really really helpful um it's for clients as well as our philosophy it's called max measurable actionable and extraordinary and the extraordinary stands for unique right

And I think that X factor there is very important in things. I think that, hey, in your business, real estate, right? How does an agent stand out? Well, I mean, you talk about it, integrity, going above and beyond. You might have to buy a refrigerator, as you say, right? Everybody buys a refrigerator once in a while.