John Gafford

And I think that X factor there is very important in things. I think that, hey, in your business, real estate, right? How does an agent stand out? Well, I mean, you talk about it, integrity, going above and beyond. You might have to buy a refrigerator, as you say, right? Everybody buys a refrigerator once in a while.

And I think that X factor there is very important in things. I think that, hey, in your business, real estate, right? How does an agent stand out? Well, I mean, you talk about it, integrity, going above and beyond. You might have to buy a refrigerator, as you say, right? Everybody buys a refrigerator once in a while.

But, you know, and you're getting down to like what makes you special and being able to communicate that to have people trust you and then continually build upon that message and stand for something. Because at the end of the day, the entire real estate industry, they're just trying to do one thing. They're trying to get properties, move from one entity to another.

But, you know, and you're getting down to like what makes you special and being able to communicate that to have people trust you and then continually build upon that message and stand for something. Because at the end of the day, the entire real estate industry, they're just trying to do one thing. They're trying to get properties, move from one entity to another.

But, you know, and you're getting down to like what makes you special and being able to communicate that to have people trust you and then continually build upon that message and stand for something. Because at the end of the day, the entire real estate industry, they're just trying to do one thing. They're trying to get properties, move from one entity to another.

And so how do you create that compelling? And I think a lot of people do. It's a unique touches. It's when you get in a Lyft and an Uber and they have water for you and a snack or something. And it's like, you don't have to do this. But it was a good experience. And so we just try with the personal branding side, tying them all back around.

And so how do you create that compelling? And I think a lot of people do. It's a unique touches. It's when you get in a Lyft and an Uber and they have water for you and a snack or something. And it's like, you don't have to do this. But it was a good experience. And so we just try with the personal branding side, tying them all back around.

And so how do you create that compelling? And I think a lot of people do. It's a unique touches. It's when you get in a Lyft and an Uber and they have water for you and a snack or something. And it's like, you don't have to do this. But it was a good experience. And so we just try with the personal branding side, tying them all back around.

how do we create a unique brand story that we can distill down in a really compelling way and then do some proactive strategy of like, how can we be different, but also how can we ride the trend and what's currently happening in the social media and digital world that we can latch onto because people are searching that, but also play into a unique go forward strategy that, you know,

how do we create a unique brand story that we can distill down in a really compelling way and then do some proactive strategy of like, how can we be different, but also how can we ride the trend and what's currently happening in the social media and digital world that we can latch onto because people are searching that, but also play into a unique go forward strategy that, you know,

how do we create a unique brand story that we can distill down in a really compelling way and then do some proactive strategy of like, how can we be different, but also how can we ride the trend and what's currently happening in the social media and digital world that we can latch onto because people are searching that, but also play into a unique go forward strategy that, you know,

you know, gets people's attention in this creative. Yeah.

you know, gets people's attention in this creative. Yeah.

you know, gets people's attention in this creative. Yeah.

I think it's talking about most talking heads on online also on the same because they're watching each other's content. And I think you absorb it at kind of this at a visceral level, right? Like I had a, it was on here. Oh, somebody great. And I said something and Ari Mizell, who's great. Ari's amazing. He is the go-to guy on streamlining organization, organization and business. He's the guy.

I think it's talking about most talking heads on online also on the same because they're watching each other's content. And I think you absorb it at kind of this at a visceral level, right? Like I had a, it was on here. Oh, somebody great. And I said something and Ari Mizell, who's great. Ari's amazing. He is the go-to guy on streamlining organization, organization and business. He's the guy.

I think it's talking about most talking heads on online also on the same because they're watching each other's content. And I think you absorb it at kind of this at a visceral level, right? Like I had a, it was on here. Oh, somebody great. And I said something and Ari Mizell, who's great. Ari's amazing. He is the go-to guy on streamlining organization, organization and business. He's the guy.

He's written great books on it. And I made a comment about something that I do with my, with my email while I was talking to him. He goes, Oh, where'd you get that? And I said, I don't know. You know, maybe I thought it up. Maybe I do this. And he goes, no, you got it from my book. I was like, you know, sorry, I didn't give you credit for that, but there is a certain amount of redundancy.

He's written great books on it. And I made a comment about something that I do with my, with my email while I was talking to him. He goes, Oh, where'd you get that? And I said, I don't know. You know, maybe I thought it up. Maybe I do this. And he goes, no, you got it from my book. I was like, you know, sorry, I didn't give you credit for that, but there is a certain amount of redundancy.

He's written great books on it. And I made a comment about something that I do with my, with my email while I was talking to him. He goes, Oh, where'd you get that? And I said, I don't know. You know, maybe I thought it up. Maybe I do this. And he goes, no, you got it from my book. I was like, you know, sorry, I didn't give you credit for that, but there is a certain amount of redundancy.