John Gafford

Is it about building a network of people?

Or is it about chasing clicks and likes and views?

And your niche.

Yeah.

If you're the best coin operated vending machine repair guy.

Exactly.

We're going to make you worldwide known within the people that are looking for the best vending machine repair guy.

But you're not going to get, nobody's going to let you cut the line at excess at the wing.

Exactly.

Right.

The door guy's not going to see you.

Yeah.

Nobody's going to, nobody's going to see you and say, Hey, we should do a collab to sell my ball deodorant.

Exactly.

Yeah, you're not going to be that guy.

It's hard.

What do you think the biggest mistakes people make are when they do this that cause them to fail?

Yeah, I think one of the most important things for us is really vetting who comes on, right?

We get, good Lord, I mean, I don't know how many submissions we get a day, but it's a lot.

And now that there's platforms out there that we actually use the other way that we're pitching, like PodPitch and some of the other ones, it's a sea of people.