John Gafford

But I think a bigger problem to that is you see like as you're scrolling down social media, you see like all of these ads for you're going to get our foolproof system for, you know, making content and we're going to have our ads. AI pull what's trending and then rewrite the scripts for you. And so it becomes this just hamster wheel of the same shit. You know what I mean? That just spins.

But I think a bigger problem to that is you see like as you're scrolling down social media, you see like all of these ads for you're going to get our foolproof system for, you know, making content and we're going to have our ads. AI pull what's trending and then rewrite the scripts for you. And so it becomes this just hamster wheel of the same shit. You know what I mean? That just spins.

But I think a bigger problem to that is you see like as you're scrolling down social media, you see like all of these ads for you're going to get our foolproof system for, you know, making content and we're going to have our ads. AI pull what's trending and then rewrite the scripts for you. And so it becomes this just hamster wheel of the same shit. You know what I mean? That just spins.

So for you guys, when you're working with, listen, not even you're working with them. If somebody is out there that wants to start making good content, like how do they make it? What do they need to focus on to make good content? Yeah.

So for you guys, when you're working with, listen, not even you're working with them. If somebody is out there that wants to start making good content, like how do they make it? What do they need to focus on to make good content? Yeah.

So for you guys, when you're working with, listen, not even you're working with them. If somebody is out there that wants to start making good content, like how do they make it? What do they need to focus on to make good content? Yeah.

I think they need to understand who they are and what they stand for, first and foremost. I think as people, we need to understand that. Escaping the drift. Yeah. Right? But I think once you have that and you're passionate about something,

I think they need to understand who they are and what they stand for, first and foremost. I think as people, we need to understand that. Escaping the drift. Yeah. Right? But I think once you have that and you're passionate about something,

I think they need to understand who they are and what they stand for, first and foremost. I think as people, we need to understand that. Escaping the drift. Yeah. Right? But I think once you have that and you're passionate about something,

Um, I hadn't even stepped up and made content at the level I should, and that I, you know, built our entire organization with my partner around, you know, helping people do. Um, I always say I'm like the painter on the street who has the worst painted house, right? And I'm like, that's a horrible excuse, but I laugh about it. Um, but, but no, I think, I think that, um, you know, uh, you know, we,

Um, I hadn't even stepped up and made content at the level I should, and that I, you know, built our entire organization with my partner around, you know, helping people do. Um, I always say I'm like the painter on the street who has the worst painted house, right? And I'm like, that's a horrible excuse, but I laugh about it. Um, but, but no, I think, I think that, um, you know, uh, you know, we,

Um, I hadn't even stepped up and made content at the level I should, and that I, you know, built our entire organization with my partner around, you know, helping people do. Um, I always say I'm like the painter on the street who has the worst painted house, right? And I'm like, that's a horrible excuse, but I laugh about it. Um, but, but no, I think, I think that, um, you know, uh, you know, we,

finding your voice, being passionate because you want to wake up every day. And this isn't easy. This podcast putting together with the grind. Yeah. You're in the what? 200 episodes now or something like that. Yeah. Give or take. Yeah. And it's a lot. And so like, that's, that's, that's a lot. One episode a week, that's four years.

finding your voice, being passionate because you want to wake up every day. And this isn't easy. This podcast putting together with the grind. Yeah. You're in the what? 200 episodes now or something like that. Yeah. Give or take. Yeah. And it's a lot. And so like, that's, that's, that's a lot. One episode a week, that's four years.

finding your voice, being passionate because you want to wake up every day. And this isn't easy. This podcast putting together with the grind. Yeah. You're in the what? 200 episodes now or something like that. Yeah. Give or take. Yeah. And it's a lot. And so like, that's, that's, that's a lot. One episode a week, that's four years.

And, and now just starting to really, you know, and understand it, it takes time and effort. So I think understanding and being passionate about the content you're making is one thing, but I think going to like the tactical standpoint of like, okay, yes, I'm passionate. I'm going to show up every day.

And, and now just starting to really, you know, and understand it, it takes time and effort. So I think understanding and being passionate about the content you're making is one thing, but I think going to like the tactical standpoint of like, okay, yes, I'm passionate. I'm going to show up every day.

And, and now just starting to really, you know, and understand it, it takes time and effort. So I think understanding and being passionate about the content you're making is one thing, but I think going to like the tactical standpoint of like, okay, yes, I'm passionate. I'm going to show up every day.

Um, yeah, I think, I think, you know, focusing on there's, there's a, there's a psychological structure to what content, like if we want to talk short form, cause there's different, there's different, you know, formulas for different mediums of, of content. I'm so glad I want to get to that. So keep going. Yeah. So, but I mean, I mean, you know, capturing attention and holding it.

Um, yeah, I think, I think, you know, focusing on there's, there's a, there's a psychological structure to what content, like if we want to talk short form, cause there's different, there's different, you know, formulas for different mediums of, of content. I'm so glad I want to get to that. So keep going. Yeah. So, but I mean, I mean, you know, capturing attention and holding it.