John Gafford

Um, yeah, I think, I think, you know, focusing on there's, there's a, there's a psychological structure to what content, like if we want to talk short form, cause there's different, there's different, you know, formulas for different mediums of, of content. I'm so glad I want to get to that. So keep going. Yeah. So, but I mean, I mean, you know, capturing attention and holding it.

Um, I mean, I have an eight and a six year old and, and they, you know, Thank God that they have, they have some YouTube people that they follow and a couple of clients of ours and stuff that the content's good. And it's not like, you know, crazy in your face, TikTok content all day. And I'll let them watch 30 minutes of that a day or something like that. But that's your client dad.

Um, I mean, I have an eight and a six year old and, and they, you know, Thank God that they have, they have some YouTube people that they follow and a couple of clients of ours and stuff that the content's good. And it's not like, you know, crazy in your face, TikTok content all day. And I'll let them watch 30 minutes of that a day or something like that. But that's your client dad.

Um, I mean, I have an eight and a six year old and, and they, you know, Thank God that they have, they have some YouTube people that they follow and a couple of clients of ours and stuff that the content's good. And it's not like, you know, crazy in your face, TikTok content all day. And I'll let them watch 30 minutes of that a day or something like that. But that's your client dad.

And I'm like, okay. You can watch it, right? But, but, but I think, I think that like the attention span is lower. We need to capture attention quicker. It becomes this, like we're in an attention economy. And so I think that we need to, you need to find what you're doing. Find your core content pillars.

And I'm like, okay. You can watch it, right? But, but, but I think, I think that like the attention span is lower. We need to capture attention quicker. It becomes this, like we're in an attention economy. And so I think that we need to, you need to find what you're doing. Find your core content pillars.

And I'm like, okay. You can watch it, right? But, but, but I think, I think that like the attention span is lower. We need to capture attention quicker. It becomes this, like we're in an attention economy. And so I think that we need to, you need to find what you're doing. Find your core content pillars.

Like for, I want to tie it back to the example because it's an easy one that we can all have reference to. In Liver King, he was working out twice a day and he was eating crazy food every meal. He wasn't eating what we were giving him to eat on screen, but we were like, we can really, really lean into this. And then how do we lean into this? And then how do we shoot it?

Like for, I want to tie it back to the example because it's an easy one that we can all have reference to. In Liver King, he was working out twice a day and he was eating crazy food every meal. He wasn't eating what we were giving him to eat on screen, but we were like, we can really, really lean into this. And then how do we lean into this? And then how do we shoot it?

Like for, I want to tie it back to the example because it's an easy one that we can all have reference to. In Liver King, he was working out twice a day and he was eating crazy food every meal. He wasn't eating what we were giving him to eat on screen, but we were like, we can really, really lean into this. And then how do we lean into this? And then how do we shoot it?

And then where do we get it distributed? But it was something that was natural and organic. We needed to present it in a really, really compelling way.

And then where do we get it distributed? But it was something that was natural and organic. We needed to present it in a really, really compelling way.

And then where do we get it distributed? But it was something that was natural and organic. We needed to present it in a really, really compelling way.

And I think that because it takes so long to see success with content and branding from a personal side, I mean, hey, you can have amazing press events happen and you get a little bump, but like consistency in it, it has to be something that you're doing. It can't be fabricated. It has to be authentic.

And I think that because it takes so long to see success with content and branding from a personal side, I mean, hey, you can have amazing press events happen and you get a little bump, but like consistency in it, it has to be something that you're doing. It can't be fabricated. It has to be authentic.

And I think that because it takes so long to see success with content and branding from a personal side, I mean, hey, you can have amazing press events happen and you get a little bump, but like consistency in it, it has to be something that you're doing. It can't be fabricated. It has to be authentic.

And as long as that's happening, there's tons of ways to slice and dice a strategy to make it, and content strategy, social strategy, to make it unique, yet still capturing waves of trends, right? Recent trend right now, this big guy blew up on Instagram and he put in work, Ashton Hall, get ready with me routines.

And as long as that's happening, there's tons of ways to slice and dice a strategy to make it, and content strategy, social strategy, to make it unique, yet still capturing waves of trends, right? Recent trend right now, this big guy blew up on Instagram and he put in work, Ashton Hall, get ready with me routines.

And as long as that's happening, there's tons of ways to slice and dice a strategy to make it, and content strategy, social strategy, to make it unique, yet still capturing waves of trends, right? Recent trend right now, this big guy blew up on Instagram and he put in work, Ashton Hall, get ready with me routines.

Everybody on the internet is dubbing him in parody and we pour the Saratoga water in the ice thing and shove the face in. But that became a viral phenomenon. And so if you would have caught that trend early, You could have done a really compelling video just trend jacking that and seeing view just from people looking and recognizing that setup in a video.