John Gafford

Does this does this count to the insurance companies as a replacement or how do they how do they look at it?

Let's go back a little bit, right?

So once you got the formula and you had this and you figured it would work, you said that the other company failed because they didn't know how to take it to market.

So what did they do that failed and what did you do that worked?

Yeah, because I would think this obviously is a much cheaper option than replacing a whole roof.

So going after roofers, you're like, hey, here's this solution.

They're like, why would I do that?

Because it's just going to kill my margin.

Yeah.

Why would I do that?

So I'm guessing your strategy is consumer direct, I'm guessing.

So what channels did you use to get the word out on that?

So, so you're selling, so you're selling more franchises than, than you are worried about actually as a company going direct to consumer, right?

Is that model much cheaper to get into than a franchise model?

Because I know that the franchise model is incredibly difficult.

So the dealer model, you guys went that route.

How did you market to people that wanted to be part of this?

What are you looking for in a dealer and somebody that comes on as a dealer?

Fair.

Hey, that's fair.