John Gafford

Everybody on the internet is dubbing him in parody and we pour the Saratoga water in the ice thing and shove the face in. But that became a viral phenomenon. And so if you would have caught that trend early, You could have done a really compelling video just trend jacking that and seeing view just from people looking and recognizing that setup in a video.

Everybody on the internet is dubbing him in parody and we pour the Saratoga water in the ice thing and shove the face in. But that became a viral phenomenon. And so if you would have caught that trend early, You could have done a really compelling video just trend jacking that and seeing view just from people looking and recognizing that setup in a video.

Yeah, but doesn't that dilute your authenticity like dreadfully? But that is a part of the strategy.

Yeah, but doesn't that dilute your authenticity like dreadfully? But that is a part of the strategy.

Yeah, but doesn't that dilute your authenticity like dreadfully? But that is a part of the strategy.

Because I think that now, obviously, hey, you're going to have a professional business person not dumping their head into a... For fitness and other entertainment, looking for content ideas, riding these trends strategically is a part of the strategy. But I think it's- So for long-term success, you have to do part of that.

Because I think that now, obviously, hey, you're going to have a professional business person not dumping their head into a... For fitness and other entertainment, looking for content ideas, riding these trends strategically is a part of the strategy. But I think it's- So for long-term success, you have to do part of that.

Because I think that now, obviously, hey, you're going to have a professional business person not dumping their head into a... For fitness and other entertainment, looking for content ideas, riding these trends strategically is a part of the strategy. But I think it's- So for long-term success, you have to do part of that.

Well, I mean, it's not stealing somebody else's idea, but it's like, what are people interested in and what is currently getting attention? It's the same thing. Now, if we want to take an escaping the drift analogy, right?

Well, I mean, it's not stealing somebody else's idea, but it's like, what are people interested in and what is currently getting attention? It's the same thing. Now, if we want to take an escaping the drift analogy, right?

Well, I mean, it's not stealing somebody else's idea, but it's like, what are people interested in and what is currently getting attention? It's the same thing. Now, if we want to take an escaping the drift analogy, right?

You could be talking about how people are wavering and paralysis by analysis and all of this stuff, but you have to bring it into current two-day situations and things we're dealing with to be able to make it relatable. I think the same thing happens on social. The way that we can tell a story and the way we can capture attention is how do we hook them in the first three seconds?

You could be talking about how people are wavering and paralysis by analysis and all of this stuff, but you have to bring it into current two-day situations and things we're dealing with to be able to make it relatable. I think the same thing happens on social. The way that we can tell a story and the way we can capture attention is how do we hook them in the first three seconds?

You could be talking about how people are wavering and paralysis by analysis and all of this stuff, but you have to bring it into current two-day situations and things we're dealing with to be able to make it relatable. I think the same thing happens on social. The way that we can tell a story and the way we can capture attention is how do we hook them in the first three seconds?

Well, let's give them something they recognize. Let's give them something they're used to, and then we can take them on our own journey.

Well, let's give them something they recognize. Let's give them something they're used to, and then we can take them on our own journey.

Well, let's give them something they recognize. Let's give them something they're used to, and then we can take them on our own journey.

part of it is getting their attention i guess we do that to a certain extent here yeah because like i've already told my staff like if you're listening to this right now this got recorded a couple hours ago this is going up today i love it yeah because the documentary just came out we've got to go today because that's what people have eyeballs on it so i'd rather i'd rather be a i'd

part of it is getting their attention i guess we do that to a certain extent here yeah because like i've already told my staff like if you're listening to this right now this got recorded a couple hours ago this is going up today i love it yeah because the documentary just came out we've got to go today because that's what people have eyeballs on it so i'd rather i'd rather be a i'd

part of it is getting their attention i guess we do that to a certain extent here yeah because like i've already told my staff like if you're listening to this right now this got recorded a couple hours ago this is going up today i love it yeah because the documentary just came out we've got to go today because that's what people have eyeballs on it so i'd rather i'd rather be a i'd