John Gafford

Well, let's give them something they recognize. Let's give them something they're used to, and then we can take them on our own journey.

Well, let's give them something they recognize. Let's give them something they're used to, and then we can take them on our own journey.

Well, let's give them something they recognize. Let's give them something they're used to, and then we can take them on our own journey.

part of it is getting their attention i guess we do that to a certain extent here yeah because like i've already told my staff like if you're listening to this right now this got recorded a couple hours ago this is going up today i love it yeah because the documentary just came out we've got to go today because that's what people have eyeballs on it so i'd rather i'd rather be a i'd

part of it is getting their attention i guess we do that to a certain extent here yeah because like i've already told my staff like if you're listening to this right now this got recorded a couple hours ago this is going up today i love it yeah because the documentary just came out we've got to go today because that's what people have eyeballs on it so i'd rather i'd rather be a i'd

part of it is getting their attention i guess we do that to a certain extent here yeah because like i've already told my staff like if you're listening to this right now this got recorded a couple hours ago this is going up today i love it yeah because the documentary just came out we've got to go today because that's what people have eyeballs on it so i'd rather i'd rather be a i'd

right now yeah yeah i'm not putting you in the stack for four weeks from now because who knows how that documentary is gonna age yeah go with today yeah and you you said your philosophy is something interesting paralysis by analysis right and just like like just move right um fail forward um i think i think a lot of people myself included at times i i think you know social world is a scary world you're going to be putting content out there some something you might not be comfortable doing yeah um

right now yeah yeah i'm not putting you in the stack for four weeks from now because who knows how that documentary is gonna age yeah go with today yeah and you you said your philosophy is something interesting paralysis by analysis right and just like like just move right um fail forward um i think i think a lot of people myself included at times i i think you know social world is a scary world you're going to be putting content out there some something you might not be comfortable doing yeah um

right now yeah yeah i'm not putting you in the stack for four weeks from now because who knows how that documentary is gonna age yeah go with today yeah and you you said your philosophy is something interesting paralysis by analysis right and just like like just move right um fail forward um i think i think a lot of people myself included at times i i think you know social world is a scary world you're going to be putting content out there some something you might not be comfortable doing yeah um

We say, Hey, no one sees it. Right. I have like 2000 followers or something. Yeah. No one sees my content. And if I wanted to test something, I could test it and I could take it down and I could retest it and I could post it 10 times with different hooks and I could just go. Yeah. And just go and go and just get out there and do it. Because I think that on top of just, you know,

We say, Hey, no one sees it. Right. I have like 2000 followers or something. Yeah. No one sees my content. And if I wanted to test something, I could test it and I could take it down and I could retest it and I could post it 10 times with different hooks and I could just go. Yeah. And just go and go and just get out there and do it. Because I think that on top of just, you know,

We say, Hey, no one sees it. Right. I have like 2000 followers or something. Yeah. No one sees my content. And if I wanted to test something, I could test it and I could take it down and I could retest it and I could post it 10 times with different hooks and I could just go. Yeah. And just go and go and just get out there and do it. Because I think that on top of just, you know,

having a good strategy. It's, I could, I could write you the best script or somebody never been on such the best script in the world and have the best strategy. If it doesn't get delivered authentically and like somebody can actually look like natural, then it's not going to work. So then it's not that that script didn't work. Yeah. There are multiple components that, that come into this.

having a good strategy. It's, I could, I could write you the best script or somebody never been on such the best script in the world and have the best strategy. If it doesn't get delivered authentically and like somebody can actually look like natural, then it's not going to work. So then it's not that that script didn't work. Yeah. There are multiple components that, that come into this.

having a good strategy. It's, I could, I could write you the best script or somebody never been on such the best script in the world and have the best strategy. If it doesn't get delivered authentically and like somebody can actually look like natural, then it's not going to work. So then it's not that that script didn't work. Yeah. There are multiple components that, that come into this.

So, so how do, how do we, how do we, how do we round this thing out and, and, and work on all of the components so that like, just get reps in some, when we sign a client, we say, Hey, um, We want you. We're going to send you content ideas. We're going to send you scripts. You're going to send us scripts. You're just going to start shooting in front of content and send it to the team.

So, so how do, how do we, how do we, how do we round this thing out and, and, and work on all of the components so that like, just get reps in some, when we sign a client, we say, Hey, um, We want you. We're going to send you content ideas. We're going to send you scripts. You're going to send us scripts. You're just going to start shooting in front of content and send it to the team.

So, so how do, how do we, how do we, how do we round this thing out and, and, and work on all of the components so that like, just get reps in some, when we sign a client, we say, Hey, um, We want you. We're going to send you content ideas. We're going to send you scripts. You're going to send us scripts. You're just going to start shooting in front of content and send it to the team.

And we barely even watch it. We will have some of our strategists watch it to give them feedback. We just need to get them to send a video consistently to us every day.

And we barely even watch it. We will have some of our strategists watch it to give them feedback. We just need to get them to send a video consistently to us every day.