John Gafford

Everything is concrete tile.

That's what all the roofs are.

So, you know, for us, it's, it's a little different, but in the, you know, when I, like you said, mentioned Tampa earlier when, when I, I used to live there and yeah, every roof is, is that, is that concrete, you know, shingle.

So,

Is it really just I mean, I mean, I would got to believe that AdWords is going to be your number one.

It's going to be your number one method of marketing this because, I mean, it's pretty easy to target.

I need a new roof.

You know what I mean?

But I'm sure that those clicks are very expensive.

Well, well, and it's getting worse, man, because now Google searches that.

Well, Google searches down 30 percent because it's all gone to chat GPT.

They're still looking at the yellow pages at this point, some of your customers are.

That's what they're doing.

So you mentioned competition coming into the market, right?

So what changes did you guys make?

I mean, you were first to market with this at scale, obviously.

So what changes did you make to your business when competition came in?

What knobs did you turn?

What levers did you press?

Yeah.