John Gafford

I also find that most people that are surrounded by C&D players, bad employees, are that way because they get complacent.

It's like it's more headache to replace this person than it is to keep them.

I've had a lot of my friends that have companies that will make those complaints about the people that work for them.

Let's get rid of them.

I can't do that.

How do you know?

Yeah, the purpose-driven business model is something that we subscribe to very much.

I mean, I read a Harvard study years ago where it said that 80% of people would rather do business with a company where they know where some of the money is coming.

So having those built-in charitable arms into your business and being purpose-driven and having those things

Definitely makes people, you know, you're not just going to buy another sports car.

This is actually going somewhere that's good.

So I totally agree with that.

We preach that, you know, religiously within our real estate brokerage.

I mean, our for sale signs actually say on them purpose-driven real estate.

And then instead of having like those riders on the bottom that say, you know, pool or honey, stop the car, that nonsense.

They actually say like the charity that we're donating part of the commission to.

um so like right now a good good friend of mine john hopkins and the zach brown band has als and so all of the all of the donations we make a portion of the commission that we sell to help his his charity which is hop on a cure so to fight it so i'm a i'm a huge proponent of that uh huge believer in that i think that's wonderful and i think a lot of people

I think what happens is there's got to be a shift.

When you first start out, you're just bootstrapping.

You don't know if what you're doing is going to work.