John Gafford

The fundamentals are the same.

Yeah.

You know, everything is kind of the same, just the widgets change, right?

Just whatever's going out the door, product or service, is the only thing really that changes.

But, you know, cost of goods and KPIs and all of those things kind of are the same, no matter what you're running.

So what is, if you had to say, what's the overwhelming number one thing that most people in small business, what's the biggest mistake they make?

I'm sorry to cut you off.

I feel like I've gone from a podcast into a therapy session right now.

You are, yeah, keep going.

This is going to be, if you listen to this, I'm turning this into a therapy session right now.

I'm stealing this man's time, which is very expensive.

Yeah, one of my good friends, one of my good friends, Kent Clothier always said, if you want to really see where you're at, go out of town for three months, come back.

And if your business is completely crumbled, you don't own a business, you have a job.

Well, I've got to see with us, just to let you know a little bit of background on me if you don't know, but we own a very large luxury real estate brokerage in Las Vegas.

We own a very large mortgage company.

We own a large title company.

You know, for us, you know, like the real estate company itself has five hundred and eighty five agents that work here.

And the issue that I've always seen it within, especially the real estate industry, is the brokerage business in itself is kind of a commodity.

You know what I mean?

It's not it's soup cans on a shelf.