John Gafford

I do some consulting for equity on small businesses, people that just don't know it.

And what I always find is when somebody calls me in, the first hurdle that I have with them is they don't speak the language of business.

I mean, most people came in and, you know, hey, I just started this and it's worked out and, you know, here we are and it's going well.

So I'm curious what your answer is for this.

Are there any books that you advise people like, okay, we need to get where we're speaking the same language.

Go read this.

And then we'll talk.

Is there one particular book like that that you advise?

Because what I love about that book, that particular book, and again, I get nothing for saying this.

I think it's a very useful tool for this.

But if you read it through the lens of your business as you go through and just take notes of things that you could do to impact your business.

I actually go back to it probably every, I don't know, maybe call it a year and a half, two years.

And I'll just read through it.

You know, and I'll be like, ah, yeah, that's something.

That's where I get my hit list of places in our businesses that probably need some attention.

That's where I get my hit list.

Yeah, that's why I talk about it all the time.

I love the mastermind groups that I'm in because they just compress time.

Because there's somebody in that room that's at a high level.

You know, if you're the highest level guy, person in your mastermind group, you're in the wrong group.