John Gafford

Maybe once a year, if it's your club, you drop a hot dog down the front of your shirt and you're like, God, Jesus, I got to go deal with this now.

Maybe once a year.

But the majority of that stuff that gets sold in the pro shops, I think, is one-offs to people that maybe they're playing a course because it's got the club logo on it.

Fine.

where design and color may help you there a little bit.

It doesn't matter, because they're not really buying the brand as much as they're buying the name of the course that's embroidered on it.

But I think what you can do is just having your brand associated with those, and then it gives you an opportunity to say, okay, listen, you can buy direct from us and get a better deal.

But here's the difference, right?

I think, again, for me anyway, I think the fact the pro shop brand is totally different from the online brand.

Because it's got the name of the course embroidered on it.

And I think the majority of times, unless you have the dreaded spelled hot dog down the front of your shirt, most of those are being bought because it has the name of the course on it, right?

um you know i still have a pullover it says badlands on it i can't throw it away just because badlands was such a cool course used to work there yeah i just yeah i just i just like having a bad something says badlands on it i couldn't even i think it's a i don't even know what brand it is i just know it says badlands right so i think that makes that a little bit of a limited stock run for you that can justify a higher price on on site like that

Okay.

So trouble.

So, so, so the trouble we're having, you're having right now is kind of necessarily getting over the hump with the approach.

The original thought of coming into this with the pro shops, we're going to sell you cheaper.

That's not happening now.

Okay.

So you've got a mixture of those now.

Where have you seen more sales happening in...