John Gafford

It actually probably hinders your sales a little bit.

Yeah, there's quality there for sure, but I would also say that

I don't think you want to be a discount brand.

I think you and I have had that conversation before where I said the worst thing you can do is just try to be the cheapest option.

I think that's a terrible choice.

I think what you can do, and we were talking about this, let's talk about

the idea for online and what we're doing, what you're currently doing and, and where I think that should go.

And again, if you're watching this on YouTube, feel free to chime in with whatever you want.

You know, if you're an online branding expert, great.

I've been around enough.

I don't claim to be, but I've got enough businesses running online.

I think I know what I'm doing.

So obviously I think that there needs to be a little bit of a pivot because you're going to have resistance as an unknown brand in the pro shops, butting up against, you know, the Travis Mayhew's and those brands that are sitting there that people now.

Yeah.

Let's see.

I think for me, I think that.

you can utilize the pro shops.

And to me, pro shops are kind of an impulse buy.

I think people go play a course they never bought.

That's it.