John Gafford

And then you just send them an email and say, oh, we're back stocked, we'll get back to you when it comes back into stock.

And then you can kind of proof your concept without a lot of risk.

And now you're like, okay, cool, my ad spend was X, I got to this, and then we got to here.

Now your strategy is a little different, which is why I understand you couldn't have done a lot of that.

I understand that.

But I'm just saying, if you're listening to this and you're thinking about launching a product, proof the market before you spend the money, because it makes sense.

Now, with golf apparel is a little different.

And this is why I'm going to answer for you probably as to why you didn't necessarily get on that road, because your long-term goal with the brand is yes, some online sales, but you want to be direct with pro shops because there's a problem with pro shop apparel, correct?

Correct.

Okay.

What's that problem?

Well, here's, but here's my thing though.

Can't you give the pro shop the same margin?

They do.

Yeah.

Yeah, so the pro job, they're buying wholesale cheaper from you than they can buy from the competitors.

Because you're getting that resistance that's coming back from them.

um which again okay so let's let's so you've gone into pro shops you've done this they want to maintain their margins they're still buying from you you're you're in you're in yeah right now you're in seven right now so you have seven that are going in they're still pricing competitive with everything else they have they're not everybody's holding that pricing they're just like we'll make bigger margin on this correct that's what they're doing okay so

That's the direct market.

So that doesn't really help you.