John Gafford

And so he caught on because it resonated and related to a lot of people. And he took what is typically a complex. You're teaching psychology at Harvard. I mean, like you're not talking about like a husband and wife getting in a fight. You're talking about, you know, deep stuff and the science behind it. But he's done a really, really good job of putting stuff in.

A lot of influencers in the same thing. Leaders in their space, they found a really, really good way to simplify the brand and, you know, give people what they're searching for.

A lot of influencers in the same thing. Leaders in their space, they found a really, really good way to simplify the brand and, you know, give people what they're searching for.

A lot of influencers in the same thing. Leaders in their space, they found a really, really good way to simplify the brand and, you know, give people what they're searching for.

Well, let's talk about the flip side of that coin, which is the... Now what I've seen, and I, and I think, I think there's a lot of, there's a lot of blowback coming to it now, but the, the, the entrepreneur bro is what I like to call him and friends with some of these dudes. I get it, whatever, but you're starting to see some of these guys.

Well, let's talk about the flip side of that coin, which is the... Now what I've seen, and I, and I think, I think there's a lot of, there's a lot of blowback coming to it now, but the, the, the entrepreneur bro is what I like to call him and friends with some of these dudes. I get it, whatever, but you're starting to see some of these guys.

Well, let's talk about the flip side of that coin, which is the... Now what I've seen, and I, and I think, I think there's a lot of, there's a lot of blowback coming to it now, but the, the, the entrepreneur bro is what I like to call him and friends with some of these dudes. I get it, whatever, but you're starting to see some of these guys.

Like for example, there's a dude, Jeremiah bull Evans that just got sentenced to nine years in prison for, you know, massive Ponzi scheme for his embezzlement thing for real estate. And, you know, you're seeing these guys, social media made them huge. And then there's these, you know, invest with me coaching program stuff that with not a lot of substance behind them.

Like for example, there's a dude, Jeremiah bull Evans that just got sentenced to nine years in prison for, you know, massive Ponzi scheme for his embezzlement thing for real estate. And, you know, you're seeing these guys, social media made them huge. And then there's these, you know, invest with me coaching program stuff that with not a lot of substance behind them.

Like for example, there's a dude, Jeremiah bull Evans that just got sentenced to nine years in prison for, you know, massive Ponzi scheme for his embezzlement thing for real estate. And, you know, you're seeing these guys, social media made them huge. And then there's these, you know, invest with me coaching program stuff that with not a lot of substance behind them.

So the eyes go wide for John if you're not watching this. So my first question is. Like as somebody that puts out and was in charge of so much content, obviously you guys don't deal with stuff like this because you just talked about the level of integrity you have with what you do. But how do you like, how am I trying to say this?

So the eyes go wide for John if you're not watching this. So my first question is. Like as somebody that puts out and was in charge of so much content, obviously you guys don't deal with stuff like this because you just talked about the level of integrity you have with what you do. But how do you like, how am I trying to say this?

So the eyes go wide for John if you're not watching this. So my first question is. Like as somebody that puts out and was in charge of so much content, obviously you guys don't deal with stuff like this because you just talked about the level of integrity you have with what you do. But how do you like, how am I trying to say this?

Like if you're someone that watches a lot of content, how do you not get duped?

Like if you're someone that watches a lot of content, how do you not get duped?

Like if you're someone that watches a lot of content, how do you not get duped?

Yeah, it's a really, really good question. I mean, it's like what, every time you watch finance advice, they say do your own research, right? I don't think enough people do that. I think people are good at content and they understand the scientific method behind it. And I think they can get attention.

Yeah, it's a really, really good question. I mean, it's like what, every time you watch finance advice, they say do your own research, right? I don't think enough people do that. I think people are good at content and they understand the scientific method behind it. And I think they can get attention.

Yeah, it's a really, really good question. I mean, it's like what, every time you watch finance advice, they say do your own research, right? I don't think enough people do that. I think people are good at content and they understand the scientific method behind it. And I think they can get attention.

And typically people, you know, if they look up to somebody or they see them somewhere, you know, and they're like, Oh my gosh, I saw that. And you saw that. And I, Oh my gosh, let me listen to this. Let me buy this. They run you through a funnel. Yeah. They run you through a funnel.